Earlier quoted context omitted.
Public opinion changes when mainstream entities (people/organizations) validate something new. Microsoft has been coming out with good stuff for several years now, but that opinion has been restricted to a subset of technophiles. If in 2014 you told someone about tablets and styluses, you'd either get a dumb look or the standard Jobs like ("you're doing in wrong") So what happened in 2015? Well, Apple validated (copi…
What you're basically describing in your comment is the concept of "cultural hegemony" [0] popularized by Gramsci in Marxist philosophy but superimposed on tech context. Apple clearly acting as the bourgeoisie of the today's tech world where Microsoft is relegated to the proletarian rank and file and because of that Apple somewhat gets to dictate what are the accepted social and cultural norms in the tech world and w…
It's easy to noticed in everyday life though. Most people don't have the time/energy/incentive/desire/background knowledge/etc to form independent opinions, so they pick up the opinions of people who speak to their identity. If you see yourself (and want to be seen as) a "creative type with good taste", you'll just read DaringFireball and repeat whatever Gruber says. If you want to be "principled, anti-establishment", you'll crib Stallman, etc, etc.