Boss: We introduced Hue back in 2012 w/ a plan to lose money the first 3 years developing the hub, subsidizing partners, and getting our product out in the market. Tell me we're seeing a positive ROI now.
Hue PM: Hue is profitable, but only marginally so. Our strategy of making up the initial investment on $60 per bulb hardware is being undermined by cheap 3rd party lighting fixtures. Plus we're incurring costs responding to all of these non-hue connectivity and reliability issues.
Boss: We control a large enough market share now and most of the market is already heavily invested in our ecosystem. Cut off hub connectivity for these 3rd party products. People should not be using non-Hue approved hardware with our software. We're a for-profit company, not a government or a charity.
Hue PM: That won't go over well with the early adopters and the tech community.
Boss: I've already run the cost/benefit analysis. The tech community might be mad for a little while, but we've got our sights set on industrial and commercial contracts now that we've proved Hue's viability in the consumer market. Do it.