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Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

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Re: Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

#31
post #6

i was more startled to learn in passing that yahoo was blocking people's email if they blocked ads. that one seems particularly desperate, given how the last thing yahoo needs now is more reasons for people to abandon them.

That one is right along the lines of 'the beatings will continue until morale improves'.

Or the beatings will continue until morale improves unless you notice the door is unlocked.

Re: Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

#32
post #14
post #11

Earlier quoted context omitted.

Even more money? The delicious graphs at http://www.bildblog.de/auflage.php show twelve consecutive years of decline. That's not "even more money".

That's only offline sales. They know this business is dead and aggressively push their online services. I don't see a downward trend in their over-all profits: http://de.statista.com/statistik/daten/studie/451654/umfrage...

Oddly, that graph starts after the graph to which I linked. I can't find anything that covers more years (don't have time to search thoroughly now).

BTW I like your choice of adverb.

Re: Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

#33

Earlier quoted context omitted.

That one is right along the lines of 'the beatings will continue until morale improves'.

Or the beatings will continue until morale improves unless you notice the door is unlocked.

Yes, you'd think they knew about that before they made that policy. It really baffles me how someone might think this was a good enough idea to actually implement and that nobody stopped it baffles me even more.

Re: Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

#35
post #24

Oh well. It's like Music Lables vs Napster all over again. The funny twist is, Springer gives away content for free. They just imply that there is "some kind of contract" between a website provider an a visitor, that the visitor has to "pay" for the content by viewing Ads. Most people (especially in Germany) don't block Ads because they hate Ads. They block because they hate tracking, slow websites, bandwidth usage e…

Is it that they "don't have the guts" or that they just don't have a product offering enough value to support itself on a subscription model?

Re: Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

#36
post #24

Oh well. It's like Music Lables vs Napster all over again. The funny twist is, Springer gives away content for free. They just imply that there is "some kind of contract" between a website provider an a visitor, that the visitor has to "pay" for the content by viewing Ads. Most people (especially in Germany) don't block Ads because they hate Ads. They block because they hate tracking, slow websites, bandwidth usage e…

Just to add to your clarification: Publishers do have the choice already in the exact same way that visitors have the choice to block ads. They could/have Implement(Ed) some less than perfect software that uses a bunch of heuristics to determine if the visitor/element is blocking/displaying ads then block/block the element/visitor. This assign equals rights to visitors and elements, which seems a bit off balance to me, but still they could do it already they have the technology.

Re: Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

#37

I started using iOS ad blockers on day one. Judging by the amount I have to recharge - I'm on pre paid - I use about 50% of the data I used to and spend proportionally less. I also stopped using the Twitter and Facebook apps in favour of the mobile web sites. I only see Twitter ads now. There really needs to be another model.

There are third-party Twitter clients (Tweetbot and Twitteriffic, to name two more popular clients) that use the Safari View Controller, and therefore have ad blocker support. Facebook is more locked down with it's API, so there's no good equivalent third-party app, and they've given no indication as to if or when they will be migrating their web views to SVC.

Re: Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

#38
post #2

Soon in the news: Comcast sues to make going to the bathroom during commercial breaks illegal.

From a different article that's on the home page at the moment:

"There was a wonderful quote from CBS this autumn that they’re less worried about PVR ad-skipping ‘because people are too busy with their smartphones to bother skipping ads anymore’." - http://ben-evans.com/benedictevans/2015/11/24/tv-mobile-and-...

Re: Axel Springer Goes After iOS 9 Ad Blockers in New Legal Battle

#40
Axel Springer is not the only publisher that’s taking a confrontational approach to dealing with ad blockers, The FT recently reported. U.K. newspaper City AM banned ad blockers from its website; U.K. broadcasters ITV and Channel 4 have now done the same; and the Washington Post redirects readers to a subscription page, or asks them to sign up to newsletters, or disable their ad-blocking software. Even Yahoo has gotten in on the action, blocking users from their email when they have AdBlock running.

This goes right to the heart of the issue so I felt it was worth highlighting: Who cares if they lock out their content? There are literally millions of news sources on the Internet, all (hilariously) copying each other's posts on what's trending in news, with often amusing (or horrifying) results when the stories are wrong. Oh, I can't read this story on Yahoo? Well I guess I'll just have to pick from the ten thousand freaking other copies of the same information available elsewhere.

We have TOO. MANY. NEWS. WEBSITES. The ad space isn't worth shit because the same ads are being pushed on millions of pages many times over, and the public is so desensitized to them at this point that the click rate is dropping like a safe.

If you work for one of these publishers, get a new job. Fast.

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