I have been with Hetzner since 1999, and I have hosted with AWS for 2 or 3 years, before moving back to Hetzner, and I keep wondering when AWS will have anything to match Hetzner's price/performance.
Someone from AWS proactively called me up out of the blue the other day to ask for input and to interview me about what I need, and offered to quote. I received a phone call or two and two emails and after mentioning the exact specs and price I get from Hetzner, and being genuinely interested in perhaps getting a competitive quote, I waited and received no reply for some time and then the following:
"I'm sorry for my late response. I’ve been pretty busy these days…"
"I had a look at what your technical specifications below and I'd like to understand a bit more what type of business you're doing."
"One of AWS's main strengths lies in the scalability of our platform."
"How much is the % of usage of your dedicated server? What happens if it reaches the maximum usage? At AWS, you can start with smaller instances and use auto-scaling to scale up or down automatically according to your traffic."
"Is scalability a challenge for you?"
There was no quote attached. :)
Hetzner's price/performance is an elephant in the room it seems.