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The Devastating Effect of Ad-Blockers for Guru3D.com

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Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#121

Earlier quoted context omitted.

> using an Ad Blocker and viewing content is theft. Here's a different POV. Using an ad blocker is not theft: it's a negotiation. When I click on a link to your site from a site like HN, I have not implicitly agreed to whatever terms you would like to impose on me. I can't even really know them ahead of time. Instead, I'm sending my User Agent to negotiate fetching some resources. If I decline to fetch your ads, you…

Really? What header does your browser send to my server informing me that you are blocking ads so that I know to deny you my content?

Response 1: whether this question already has a technical answer that you find satisfying does not affect whether using an ad blocker is theft.

Response 2: a few sites are already popping up messages asking you to turn off your ad blocker, which is at least a partial existence proof.

Response 3: if you want to know whether I got your ads, use cookies or make the request url unique to me, and then check that your ad servers served the appropriate requests before allowing your content servers to serve me content.

But seriously, I shouldn't be required to solve all these problems for you as a user in order to not be called a thief. If you want a more explicit contract, then require a log in. If that adds too much friction, invent a better a better solution.

*Edited to remove the inflammatory suggestion to go out of business if you refuse to negotiate.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#122
post #39
post #22

This is so common for the many anti-adblock texts you see these days - they all avoid to talk about the major issues here. (I say that with the background that a significant part of my income comes from ad-financed news pages.) That is: * Security risk through ads (malvertising, ad networks not supporting https etc.). * Ads killing performance (70% CPU for a flash ad is not uncommon). * Privacy (Ad vendors having mos…

Those are all valid reasons, but they are not the reason I first started to block ads: • They impose a surprisingly huge cognitive load. Even if you (like most people nowadays) are used to them and hence “do not notice them”, that very habit of ignoring them actually takes more brain power than you’d think.

Not reading them is the same as blocking them. To gain moral high ground people who compare adblocking to theft are required to read every ad on every website they encounter. The moral distinction between "I do not read ads" and "I block ads" is an illusion.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#123
post #22

This is so common for the many anti-adblock texts you see these days - they all avoid to talk about the major issues here. (I say that with the background that a significant part of my income comes from ad-financed news pages.) That is: * Security risk through ads (malvertising, ad networks not supporting https etc.). * Ads killing performance (70% CPU for a flash ad is not uncommon). * Privacy (Ad vendors having mos…

I hate ads for all the reasons you cite and because some are hugely distracting. But small websites are not in a position to change the state of affairs, and if nothing changes and people keep blocking their ads, they're going to be dying in large numbers. As a result, everything will be locked into app stores with even less privacy and with many restrictions on the type of content that is allowed. The sort of answer…

I suspect that rather than paywalls, we'll start to see a lot more "native" advertising, where some or all of the content itself is an ad.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#124

If your business model requires changes to reality, then your business model is probably dead. [If you have lobbying power, you can extend your business model for awhile, perhaps indefinitely ala content industry and copyright.] In other words, adapt your business model to change or die. It's not up to "reality", us, to change to support your business model. If there is demand for whatever you produce, someone will c…

It's exactly this kind of attitude that is going to lead to paywalls for virtually every type of content on the Internet. And the people that use the most heavy-handed approaches with ad-blocking are going to be the same people that are screaming "NOT MY PROBLEM" while the ship goes down. Their business model doesn't require changes to reality. Their business model requires the end-user to accept reality for what it…

Your post seems entirely based on the assumption that people will not create and host quality content for free.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#125

If your business model requires changes to reality, then your business model is probably dead. [If you have lobbying power, you can extend your business model for awhile, perhaps indefinitely ala content industry and copyright.] In other words, adapt your business model to change or die. It's not up to "reality", us, to change to support your business model. If there is demand for whatever you produce, someone will c…

It's exactly this kind of attitude that is going to lead to paywalls for virtually every type of content on the Internet. And the people that use the most heavy-handed approaches with ad-blocking are going to be the same people that are screaming "NOT MY PROBLEM" while the ship goes down. Their business model doesn't require changes to reality. Their business model requires the end-user to accept reality for what it…

The world did fine prior to the advertisements and the world will be fine after the advertisements fail. Simply because somebody asks you to become a sheeple doesn't mean you are required to become one. No need to fall into lock step and comply.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#126

Earlier quoted context omitted.

Really? What header does your browser send to my server informing me that you are blocking ads so that I know to deny you my content?

X-Advertisements: None

Which ad blockers provide for that header being sent? I've never seen it before and I can't find any information on it. Did you just make it up?

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#127
post #25

I remember a time on the Internet before ads, when the only websites were made by geeks who were passionate about the topic. Then came the popup ads, followed by the popup blockers, banners never worked, then came contextual ads. Google made it quick and easy to profit from content and made content a commodity. Currently they are the #1 financier of web spam, and pay off ad-blockers to whitelist their ads. There's no…

What you are describing is a world where only big, well financed, or well known entities can survive. In order to keep the amazing internet we actually have, we need to come up with a model that can be used by small upstarts to either serve smaller markets or to give them time to figure things out and become large over time. Requiring people to publish things for free will only result in the most extreme of views. Lo…

The world where only the big players can win is the one we live in now. It's difficult for a small player to be heard when Buzzfeed-type click-bate headlines dominate the landscape. Switch it around, who would pay for access to Buzzfeed? On the other hand, I would pay for an expert's opinion on a topic I'm passionate about. You only need 1,000 people paying $10 a month to make a good living. To get $120k from ads, you'll need a whole lot of visitors.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#128
Note to website operators: Ad blockers are not just a way of disabling annoying content. They prevent intrusive tracking and spying. If you can find a way to monetize my views without tracking my habits and sharing them with third parties, I'll happily disable my extensions.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#129

Note to website operators: Ad blockers are not just a way of disabling annoying content. They prevent intrusive tracking and spying. If you can find a way to monetize my views without tracking my habits and sharing them with third parties, I'll happily disable my extensions.

I have no idea what the practical ramifications of this complaint means...

What exactly is the fear of "intrusive tracking and spying"? What does it mean?

Are you scared that you're now going to get ads that target your demographic, such as motherboards, instead of ads that don't target your demographic, such as Alzheimers drugs?

I don't understand the problem with this.

If that's not the fear, then state the ultimate practical effect of what you fear, because right now it sounds a lot like a "made-up-in-your-mind problem that will never, ever affect you negatively".

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