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The Devastating Effect of Ad-Blockers for Guru3D.com

guru3d.com

21–30 of 334 posts

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#21
Is there a reason more sites don't do self hosted ads? Is there a general way these can be blocked as well?

If the ad is coming from their own server and displayed with their own custom HTML/CSS, I can't see an obvious way these could be detected and blocked in general.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#22
This is so common for the many anti-adblock texts you see these days - they all avoid to talk about the major issues here. (I say that with the background that a significant part of my income comes from ad-financed news pages.)

That is:

* Security risk through ads (malvertising, ad networks not supporting https etc.).

* Ads killing performance (70% CPU for a flash ad is not uncommon).

* Privacy (Ad vendors having mostly stated that they won't accept user wishes through DNT or similar technologies).

Privacy is a tricky one, because data is in part where the income comes from. But the other two are fixable. I want to hear from everyone complaining about ad blockers what they intend to do to make ads less of a security risk and cpu cycle burner. That would be a good start of a proper conversation about the topic. Every text that ignores these issues is usually not worth recognizing.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#24
This reminds me of the copyright/piracy debate. The copyright industry was screaming about lost profits , but would not change it business models. Well, it turns out, all they had to do was change their business models to something people actually wanted. Now piracy rates are falling where appropriate services are available.

Patreon (and youtube community in general) have, together with projects like gog.com, humblebundle etc. proved that people actually WANT to pay for content even if they don't have to. But only in the way they want to. Especially if that means they'll get more reader centric content, not advertiser centric.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#25
I remember a time on the Internet before ads, when the only websites were made by geeks who were passionate about the topic. Then came the popup ads, followed by the popup blockers, banners never worked, then came contextual ads. Google made it quick and easy to profit from content and made content a commodity. Currently they are the #1 financier of web spam, and pay off ad-blockers to whitelist their ads.

There's no such thing as a free lunch. Ad-supported media is not free, it's costs are simply externalised. While we, the tech-savvy, may not click ads, somebody is buying those payday loans, lose 30 lbs in a month with this weird trick, get-rich-quick scams.

I'm more than happy to see ad-financed (mostly low-quality) content go the way of the popup. I have no problem paying for quality content (Netflix, Hulu Plus, Audible, etc.). The few high quality ad-supported blogs will then be able to charge for their content, since there will be no decent alternatives. As long as ad-supported content exists though, it will be a race to the bottom.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#26
post #13

Earlier quoted context omitted.

Me too. And there is no point to access the last two years of someone's browsing history to know that someone visiting a video game website is interested in video games or technology.

But what kinds of science and technology? Maybe our user has a bit of disposable income and wouldn't mind ads for high-end hardware he didn't happen to know about. Maybe she's interested in DLC for games she's passionate about, as measured for frequently of forum visits. Maybe our user runs a lab and would be very interested in high-end PCR machines. You can do much better than "interested in video games or technolog…

Advertisers just have to accept that when a customer walk through their door, they will not have access to his/her bank statements, sexual preferences, list of acquaintances, medical records, gps locations for the last two years, etc. What information one can get from someone's browsing history is awfully invasive.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#29
Maybe you should start building a sustainable business model, instead of whining because people who are annoyed with ads and trackers started effectively blocking them.

If your content adds value to your visitors' lives, then charge for it. If the only revenue stream you can rely on is ads, then probably there is a problem with the stuff you offer not being valuable enough to people.

I don't want this to sound grumpy, and I don't mean to say your content is not good or valuable. It's just that I've discussed this topic a lot of times with friends and colleagues and there seems to be a common agreement that ads and trackers have become so invasive (visually and privacy-wise) that people are not wanting to see them anymore or to be tracked.

As always, it's about survival of the fittest and those who know how to adapt quickest. Find a way to charge for your content and build a sustainable business.

Re: The Devastating Effect of Ad-Blockers for Guru3D.com

#30
"Guru3D.com is a costly operation."

Well now how costly? Just one dedicated server? multiple? Usage of AWS? Distributed data centres?

Staff? accountants, designers, moderators? Or automated scripts and volunteers?

If an organisation appeals to me to support them, I will, if they outline where and why they need it. Like Wikipedia for example or like OpenStreetMap. To say "oh it costs too much and we have lots of hits" is not an appeal to rationality.

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