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YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

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Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#191

Post by spullara »

ars wrote: post #12
bargl wrote: post #5

I think this is a bad decision but let's look at Googles options for showing content to users who pay for their service. Option 1: Don't show you videos from creators who don't sign it's deal. Option 2: Show you videos from creators who don't sign it's deal, but include ads. Option 3: Show you videos from creators who don't sign it's deal, but eat the loss. Option 4: Remove videos from creators who don't sign, and yo…

Yah, Google did the right thing here. You can't say "this service has no ads, then include ads", and you can't say "if you subscribe you see less videos". They really had no other good choice except force them to sign up, or loose revenue sharing status.

(Off Topic Aside: Does anyone have a theory on why "loose" and "lose" are so often confused? I swear I didn't notice people doing this until this century.)

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#192

Post by NamTaf »

tonfa wrote: post #165
NamTaf wrote: post #152

Someone help me out here because I'm not getting it. Why does it matter if the creator is part of the subscription deal? If they're not, just don't pay them their cut of the revenue income? 1) Subscribers will view just as many videos; no bandwidth increase for Google there. 2) Subscribers still don't see ads 3) Creators on the subscription deal get traditional ad revenue for non-subscribers and a share of Red fees f…

My guess would be that for the affected partners, 4) can't happen (they didnt give youtube the rights to not monetize it).

So exercise their 'we can change this at any time' clause.

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#193

Post by bryanrasmussen »

anilgulecha wrote: post #138
seanalltogether wrote: post #109

Earlier quoted context omitted.

I've been wondering when the day would come that youtube simply interleaves ad content into the videos and bypasses adblock. Perhaps they haven't done it in the past to avoid user backlash. Now they can simply say "upgrade to red to get back to an ad free experience".

IMO You underestimate the tiny amount of effort to the large payoff with adblocking.. What will come along is an adblocker which skips around the ad parts of the video automatically.

I'm assuming the ad is seamlessly part of the video - probably there will always be some way to determine that there is an ad but also there would end up being an arms-race about it so I would expect it would prohibitively expensive for ad-blockers to block ads that are just part of the video being streamed.

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#194

Post by __xtrimsky »

eveningcoffee wrote: post #65

Youtube has become stupidly aggressive with its video ads in my region. To the point I actually try to avoid using it. I will also consciously avoid all companies who think that it is acceptable to interrupt randomly people with their messages. I am fine with overlay ads and I would have been positively influenced with the same ads in overlay form that now are forced on me as video ads. Sorry, but this is a short ter…

Same here, I have kids, and used to show them legal content on Youtube. Now I download everything because YouTube was showing horror movie ads between episodes.

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#195

Post by kllrnohj »

Splendor wrote: post #128
kllrnohj wrote: post #72

Earlier quoted context omitted.

Either someone else now has authority over the estate such as to continue to be collecting a check from YouTube, or the channel is no longer a partner channel and just is automatically part of the new system. I don't think any channels will just go dark because the original owner passed away.

So YouTube Red is an opt-out for creators? Not an opt-in?

YouTube Red is not a choice for creators. If you're a partner, you have to agree to the new terms or you're de-listed (videos go private). If you're not a partner, just a regular creator, then you're just part of YouTube Red. You don't get a choice.

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#196

Post by Splendor »

kllrnohj wrote: post #195
Splendor wrote: post #128

Earlier quoted context omitted.

So YouTube Red is an opt-out for creators? Not an opt-in?

YouTube Red is not a choice for creators. If you're a partner, you have to agree to the new terms or you're de-listed (videos go private). If you're not a partner, just a regular creator, then you're just part of YouTube Red. You don't get a choice.

Okay. That makes sense. Thanks for clearing that up for me.

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#197

Post by exelius »

rasz_pl wrote: post #183
exelius wrote: post #14

I guarantee this is going to force some of the top content creators off of YouTube. Many have been close to leaving for a while anyway, since other sites offer better rev share terms. Many of those guys also syndicate out to a larger number of sites already, so losing YT revenue may hurt in the short term, but they'll probably end up taking their audiences with them. But yeah, this is a huge deal and it's going to re…

>other sites offer better rev share term any examples? not to mention all other sites offer almost zero eyeballs, only way to get people to watch your videos there is to redirect people yourself. YT has a huge network effect.

Vessel, DailyMotion, AOL -- among others. Unless you've built a huge audience, video content is actually pretty commoditized at this point.

Nearly all of the most popular YouTube channels are owned by a handful of media mega-conglomerates (think ComcastNBC, Liberty Media, TimeWarner, CBS, etc.) These companies are big enough to start their own sites and throw serious marketing dollars behind them -- which they are starting to do in an attempt to get more favorable rev share terms from YouTube. The content companies want a 70/30 split on ad revenue, and YouTube's standard deal is 55/45.

I think YouTube underestimates the influence that old media money can have. These guys will throw a million bucks a year (though it usually doesn't even take that much) at a rising YouTube star as long as they keep producing 2-3 videos a week, and through syndication and advertising deals they can turn a nice profit on the content. They've bought up most of the talent on YouTube (because it's really hard to turn down that kind of money when you're a broke 20 year old making YouTube videos in your bedroom), and once they get the syndication pipelines fully worked out, YouTube will be just one of many sites with the same commoditized content.

I wish I was able to say more about this, but I'm bound by confidentiality agreements. But it should suffice to say that the old media players are coming back with a vengeance, and it's not going to be pretty for YouTube over the next few years. But it should work out ok for consumers.

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#198

Post by rasz_pl »

exelius wrote: post #197
rasz_pl wrote: post #183

Earlier quoted context omitted.

>other sites offer better rev share term any examples? not to mention all other sites offer almost zero eyeballs, only way to get people to watch your videos there is to redirect people yourself. YT has a huge network effect.

Vessel, DailyMotion, AOL -- among others. Unless you've built a huge audience, video content is actually pretty commoditized at this point. Nearly all of the most popular YouTube channels are owned by a handful of media mega-conglomerates (think ComcastNBC, Liberty Media, TimeWarner, CBS, etc.) These companies are big enough to start their own sites and throw serious marketing dollars behind them -- which they are st…

>DailyMotion

https://www.youtube.com/watch?v=J4talSeaiMc

whats the point posting somewhere where no one ever visits?

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#199

Post by badthink »

YouTube Red, So I am likely not making it into the signature box any time soon with wanting to start a channel that I have been thinking about for the last 5 years and now that I am retired and have the time, this comes along. Like many other people with the same thought all now in going up in smoke, or in the crapper. I have been working on videos for the last five years along the same format as the late Huel Houser with his California Gold Series. Only taking it a few miles down the road capturing all or at least the most of my motorcycle adventures with interviews of people along the way in as far off the path as I can find. Who are they and what do they have to say or do. So all of that said this YouTube Red thing Orwell was being an optimist this is like having big brother looking down your throat to see what you had for lunch. If you piss of the status quo you get the dubious honor of being privatized or canceled all together. Seriously who wants to shell out 1200 bucks a year to watch the little guy. Not me I want premium shit. I quit watching The boob Tube due to commercials and pay view crap. It is costly enough a month for the internet ad the price you pay for watching streaming video? That cost is what 180 220 a month for the a few gigs and exceed you plan and well you know. Add now add another 10 bucks a month. There is my tear in the beer, my bitch and moan, my two cents. I do not expect to lead you on this quest cause there simply is now enough of us hold outs to wage a war, as for the battle we are out gunned out numbered out classed, well shit we are just out. Don't follow me I'm lost ball high weeds. I'm just a funky old bastard bitching about the assertion of power and control over what was "WAS" free media. thats all stick a fork in me I'm done.

Re: YouTube Will Remove Videos of Creators Who Don’t Sign Its Red Subscription Deal

#200

Post by anonbanker »

eva1984 wrote: post #178
anonbanker wrote: post #175

Youtube is ripe for disruption right now. All these attempts to monetize will simply drive their users elsewhere.

If youtube fails to monetize, I think any sane VCs should avoid dumping any money into this area, period.

It would make my heart skip a beat if venture capitalists left this market completely to the pirates. they tend to provide a better service (compare Youtube to channelPEAR/Kodi)
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