Earlier quoted context omitted.
> * Advertising / analytics companies. They deliver a boatload of code that does very little for the end-user. That's not quite fair. They subsidize the content for the end-user. Perhaps that's a crappy status quo, but in many cases without the advertising and analytics the content wouldn't exist in the first place.
Perhaps. But maybe, if you add googleads, amazon adsystem, moatads, rubicon project, taboola, scorecardresearch, krdx etc [1], then you start wondering why are users using adblockers, so you add pagefair, and at that point you want to find out what works better so you add optimizely... maybe, just maybe, at that point, you're actually losing money because your page is so damn slow, rather than getting more because of…