Apple is in a good position in the market to do this, but it is just really hard to trust any US company. They say they will never give anyone access to their servers but how can they make that promise when they don't make the laws? As an aside I am finding it really difficult to delete my iCloud account, in fact it seems that is impossible.
Very well written text. I like the simple and comprehensible language. Other companies should take this as an example. (Only problem: many other companies likely wouldn't want to tell in plain words how broad they are gathering and aggregating your (my) data)
"We don’t build a profile based on your email content or web browsing habits to sell to advertisers" but we do build profiles (bonus points for insinuating competition sells your information)
"we don’t read your email or your messages to get information to market to you." - but we do read and index your emails and messages, only to make our services and devices 'better' - by our definition
The sentences are built to sound like the italicized parts are not there, yet they totally change (negate) the meaning.
If I were a murderer, I could say "I do not kill men to eat their livers" and it would be 100% true, but it sounds like I'm not into killing at all.
1. Is that the word? Not a native speaker