It's a dark word, because it basically means: Why give people drugs for $13.50 if the disease is horrible enough that they will, in the long run, accept $750 to ease the pain or to not die.
We have laws preventing something like this, but then the industry just has to invent a "new" drug (basically the old one with a little difference in formula), sell it at a higher price and then discontinue the old drug.
Sad world, we live in.