Earlier quoted context omitted.
Everyone had an AOL keyword. AOL isn't dead, but it fell hard. Ubiquity isn't enough.
Are you saying AOL wasn't mainstream? The Internet might have been niche as a whole, but out of that, AOL was as mainstream as it got. AOL was synonymous with Internet, like Facebook and Twitter are synonymous with social media.
> Everyone had an AOL keyword. AOL isn't dead, but it fell hard. Ubiquity isn't enough.
Every business having a Twitter account won't save Twitter any better than everyone having an AOL keyword saved AOL.