From [1] Get started Welcome! To set up your OnHub, you’ll also need: Google account Android or iOS device Broadband connection Google account? That seems like an unnecessary requirement for a router. [1] https://on.google.com/hub/support/#get-started
Sounds a lot like the Meraki model. Makes sense... I'm sure one of the top consumer issues is losing router credentials.
I used to work there, and one eternal subject of lunch-table conversation was how interesting it would be to make consumer routers with the same ease of management... but how the consumer market is such a hellhole to work in because margins are so low and consumers are more sensitive to price than to management complexity in their purchasing decisions.
A good brand like Google's can get around that, though.