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Some thoughts: The price point is impressive if you can sell at only ~$50 more than a standard lead-acid battery. If pressed to find a flaw, I think the biggest is one you've already identified: There’s one: you can’t run your lights and/or stereo as long with your engine turned off. Ohm’s battery reserve comes in at 10 amp hours; most lead-acid car batteries come in at about 45 amp hours. If you can run your stereo…
>Nobody with a modern car or SUV is going to get three hours' runtime for their accessory equipment. Really? I've left the satellite radio playing for hours in my 2011 Hyundai Sonata at moderate volume with no hint of problem starting my car afterwards. It has the premium sound system (including subwoofer) and navigation.
Usually what happens in my case is I forget to turn the headlights from 'Auto' to 'Off.' But even with the lights and fans off I don't tend to see more than 20-30 minutes of operation at most. The car's version of HAL 9000 tries to be conservative and shut things down as soon as the battery voltage goes below about 11.9.