Earlier quoted context omitted.
"NETVC is shooting for the next generation." What makes a codec "next generation"? I assume, broadly, it involves trading off more yet more computation for a tighter encode? (As nearly an embarassingly-parallel problem, video coding continues to get faster with more silicon even if serial performance is stagnant.) What kind of gains can we expect from the "next generation"? All honest questions, BTW. Links welcome, t…
Video encoding is not embarrassingly parallel; no kind of compression ever can be, because if any bit doesn't depend on the previous bit you've wasted it. It is pretty suited to ASICs. Codecs are only efficient up to a certain image size, and then stop working because all the details are too large-scale for them. HEVC works much better than H.264 on 4K. Besides that, there's higher bit depth pixels, 3D, that kind of…
That objection makes no sense. That just implies that at worse parallelization may cost some encoding efficiency. In general, we are quite often willing to pay for that encoding efficiency with gusto given the speedup we can obtain. For instance, http://compression.ca/pbzip2/.