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Change Your Name

paulgraham.com

231–240 of 355 posts

Re: Change Your Name

#231
post #6

>Don't believe a domain is for sale unless the owner has already told you an asking price. One of my favorite examples: http://nissan.com

Similar thing happened here in Minneapolis back in the early 2000's with our local Amazon Bookstore (great bookstore, btw) and amazon.com

Re: Change Your Name

#232
post #159

Earlier quoted context omitted.

You completely ignored PG's argument about it signaling weakness. This is one of those perception versus reality things, where people's perceptions (those who are judging a startup) ARE the reality, whether those perceptions are theoretically refutable or not. In other words, let's say you're right, and owning the .com domain name is becoming less meaningful (an argument that PG already addressed, by the way). That d…

re:Signaling weakness. True, but to whom. Most people don't know the difference between getDropbox.com and Dropbox.com.

Investors, is I think the implication.

Re: Change Your Name

#234
Would have loved to see any form of actual experience to back up the odd claim he makes (which, coincidentally, stinks of low confidence, to me at least). Any surveys out there or even anecdotal evidence re: a consumer's perception of your company as "weak" sans-.com??

Re: Change Your Name

#236

Great names are made not found. I think Paul for once have it the wrong way around. If you become big enough and happen to have enough of a market you might need to .com name to optimize your numbers. If you happen to find a good name you can afford that you still think represents you and is .com you should most probably change your name. But for most people just like their logo it's it's not that important until you…

> Great names are made not found. > But for most people just like their logo it's it's not that important until you become big Exactly this. If you look at the most successful companies in all sectors out there, most of them have logos that range from plain to just ugly, and many of them feel like they were initially created as a formatted company name on top of some document, back when the company's secretary first…

> The more I see things and think about them, the more I believe that this whole talk of logos being "very important since it's what your customer looks at all the time" is a big scam perpetuated by graphics designers, because they make (a lot of) money on you believing you need the slick, $expensive new brand image.

Patio11 has actually A/B tested two different logos. His conclusion was that "Your logo could potentially add or subtract 10% from enterprise value"[0].

[0] http://www.kalzumeus.com/2010/08/04/does-your-product-logo-a...

Re: Change Your Name

#237
post #227

Earlier quoted context omitted.

How is showing weakness an advantage?

It can signal value, though you might end up chasing worse customers.

I think it can signal breaking the mold. "We are new, we are not constrained to use a .com domain, come and find cool stuff here"

Re: Change Your Name

#239

Earlier quoted context omitted.

Couldn't agree more. Google, Yahoo, Twitter. Three global brands that aren't dictionary names, and don't have to be. You don't need a dictionary word .com to survive either.

Twitter and Yahoo are dictionary words, and Google is just a misspelling (intentional or accidental, it's unclear) of a dictionary word. All three did own their .com domain names from the very beginning.

> All three did own their .com domain names from the very beginning.

Twitter did not; it started out as twttr: http://techcrunch.com/2006/07/15/is-twttr-interesting/

Re: Change Your Name

#240
Is there a way to start a name consultancy?

I'm fairly good at coming up with names, and wouldn't mind offering my services, but I'm not sure how to secure my idea before selling it.

I would also be open to testing my skills for anyone looking for a company name.

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