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Change Your Name

paulgraham.com

11–20 of 355 posts

Re: Change Your Name

#11
> How do you find them? One answer is the default way to solve problems you're bad at: find someone else who can think of names.

Imagine a website where startups could describe what they do and users could propose and vote on ideas for names. It's been on my list of potentially decent project ideas.

Re: Change Your Name

#12
post #2

100% of the top 20 by valuation have their .com What proportion had it at their founding or shortly after? Surely a well funded and successful company had the means and motivation to purchase their .com

A great example: how long did it take Square to get their hands on square.com? Even now it's just a redirect to squareup.com.

Re: Change Your Name

#13
Great names are made not found.

I think Paul for once have it the wrong way around.

If you become big enough and happen to have enough of a market you might need to .com name to optimize your numbers.

If you happen to find a good name you can afford that you still think represents you and is .com you should most probably change your name.

But for most people just like their logo it's it's not that important until you become big and you can become big without .com name. Whether you can stay big is another discussion.

Far too often we fool ourselves thinking the wrong things are important.

But just as you most probably can easily find another name because your current one isn't as great as you might think, you can probably also wait a little until it becomes an actual issue.

Re: Change Your Name

#18
I knew I needed to change our company's name but this article really sealed the deal. The problem is I don't have the skill of naming. If you do, I'd love your help (email me at lalalee at hotmail.com).

Re: Change Your Name

#20

> How do you find them? One answer is the default way to solve problems you're bad at: find someone else who can think of names. Imagine a website where startups could describe what they do and users could propose and vote on ideas for names. It's been on my list of potentially decent project ideas.

and regularly scraped by bots to squat domains? You can hold a lot of domains for two years when you can sell a few for 5k
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