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Viewing profile — zloof

zloof

HN member
Joined
Sat, Mar 12, 2016, 5:53 AM UTC
HN karma
82
Public activity
33 items

About zloof

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Recent public activity

  1. comment
    Comment #24267308

    Really relate to this. I shut down my startup in April. On paper, we ran out of money. Behind the scenes, I finally paid the toll/ burnt out after 1-2 years of constant unexpected,…

  2. comment
  3. job
  4. comment
    Comment #13942435

    We've pushed over that limit. The regulations really vary depending on what type of food, how big your operation is, etc. We brought in an expert to verify that everything we are d…

  5. comment
    Comment #13942181

    You hit the nail on the head and this is what excites me the most about what we're doing! We are trying to carry a brand - and more importantly a set of values, intentions, feeling…

  6. comment
    Comment #13941122

    Can you elaborate on the earlier point above - what don't you like about the market positioning? (We aren't exactly going for Nespresso to Keurig, but really curious what rubs you …

  7. comment
    Comment #13941012

    I wouldn't necessarily view it as something that replaces your French press or every coffee in your life. I'll bet that the majority of the time you make coffee at home, but a few …

  8. comment
    Comment #13937810

    We do have a cancel button as well! Sorry if I was unclear. The UX on our site isn't the greatest - we use a platform to handle subscriptions. However, you definitely DO NOT need t…

  9. comment
    Comment #13937795

    Yup, I hear you. I've definitely talked to people on both sides of it - there are preferences either way. I think both can work. FYI, before our subscriptions renew - we notify cus…

  10. comment
    Comment #13937769

    There definitely is a cancel button too! I just tell people they can email us as well because some people find that easier. We're just now building an in-house engineering team to …

  11. comment
    Comment #13937754

    Yeah that could definitely work. We're limited technically at the moment (e.g. can't really extend our platform to do things like that), but hiring a team to enable things like tha…

  12. comment
    Comment #13937442

    It definitely does work well for backpacking and based on your amount of usage - sounds like something that could work well. Definitely have run some campaigns with a travel focus.…

  13. comment
    Comment #13937406

    Would love for you to try it - if you go here, you can do a 2-cup mini subscription as well: https://www.suddencoffee.com/?trial=true We have a lot of customers who go through a si…

  14. comment
    Comment #13937016

    Short answer - we're starting to experiment with trial options. This is a link to a 2-cup trial that converts to a sub: https://www.suddencoffee.com/?trial=true Longer answer - sor…

  15. comment
    Comment #13936972

    Well hopefully through this thread at least we've convinced you we aren't scammers :-) Seriously though, definitely something we are not about - would love to grab beers with anyon…

  16. comment
    Comment #13936953

    Co-founder here - I actually want to challenge that...for science. I've gone pretty deep on this. There are definitely sets of products for which people want to 'set it and forget …

  17. comment
    Comment #13936850

    The part re: colloids is a trade secret at this point, but definitely a real challenge. As far as we could find, there is no common solution for industrial scale espresso. If someo…

  18. comment
    Comment #13936813

    Great response - appreciate the clarification and all makes sense. Yeah, those are all the real challenges we face. Marketing for us is a big one - as many people have pointed out …

  19. comment
    Comment #13936729

    So first off, taste is a subjective thing, but generally things that we classify as tasting good internally: - smooth/ juicy taste - naturally sweet without sugar - has a good frag…

  20. comment
    Comment #13936711

    So first off, taste is a subjective thing, but generally things that we classify as tasting good internally: - smooth/ juicy taste - naturally sweet without sugar - has a good frag…

  21. comment
    Comment #13936688

    +1 for RussianCow's comment. Our target customer is the average person who goes to Philz, Blue Bottle, Stumptown as well as Starbucks. These people aren't really buying instant cof…

  22. comment
    Comment #13935672

    If you go to this secret link you can get a 2-cup trial that auto-converts to a subscription in 21 days. https://www.suddencoffee.com/?trial=true We are experimenting with ways to …

  23. comment
    Comment #13935654

    Working on it. We do individual servings because they preserve freshness - that's the only reason we do it. It's hard for us to do compostable since we are still very small compare…

  24. comment
    Comment #13935639

    We aren't going to beat out the best of the best cafes with trained baristas, but we will definitely beat out the average corner cafe (where people often spend $3-4 on a coffee).

  25. comment
    Comment #13935622

    So I'd say look at it like a spectrum. In the cafe world there is - average/ not-so-great drip coffee --> Starbucks --> Speciality/ Third Wave Coffee. I don't know how VIA makes th…