Viewing profile — JeremyReeves

Hates... The argument isn't really about "long copy". What you need to do is display all the benefits your product offers, show how YOUR web apps are different, exploit your USP an…

Yep, exactly. It all depends on what gives you the highest conversions. It's really as simple as that.

EXACTLY :)

They're not being "replaced"... but video letters typically do help conversions. And yes, great ideas about mixing it up. That's the KEY to all of this. You don't know exactly what…

Jeremy - great point. MOST people wouldn't throw it away if it was a good letter, and you would make a lot more sales. The only people who would throw it away are those with very l…

Well it's great that you admit you might be wrong. 99% of people are so limited in their thinking that the thought of being wrong wouldn't even cross their minds :) That being said…

I hate to tell you, but it DOES make it true. Because I personally deal with back and neck pain (fell out of a 25 ft. tree)... have personally used his products... and they persona…

Here's an idea. Work on getting a more positive outlook on life in general. It'll get you very far :)

1 thing I noticed is that the longer version is REALLY cramped and a lot harder to read than the short version. I'd suggest making a lot more white space in the longer version for …

Thanks for the comment. Yea it's hard not to generalize since it's only 1 article, ya know? I tried being as specific as possible without turning it into a 30 page article :) And y…

No offense taken. I'm actually personally re-doing the order form on the 1 example so it looks more "clean". The design doesn't matter though. "Pretty" doesn't sell. Trust me on th…

Perfectly said Paras. It's all about knowing your market, giving them something they're familiar with, and then BEING INTERESTING :)

Actually... it's the EXACT opposite of that. Think about it. Who is going to read a 10... 20... 30 page letter. Someone one the lower half of the bell curve who can hardly string a…

You seem to read a lot of BAD salesletters written by lousy copywriters. And THAT is where the difference is. In my letters, my claims are backed up with proof. The testimonials ar…

FANTASTIC comment! :) Believe it or not, I DON'T only do long-form salesletters so I don't divide myself into a "long-form-only" camp. Typically what I do is figure out what the cl…

I don't think it's biased at all. I do agree that long form tends to do better for information products. However, it also does better in 90% of cases, as well. As I mentioned in th…