How Manpacks boosted their average order size 84% and reduced churn to under 2%
blog.perfectaudience.com
How Manpacks boosted their average order size 84% and reduced churn to under 2%
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Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#2Does anybody know how companies like that differentiate themselves from 800 lb gorilla that is Amazon (they do recurring orders)?
Disclaimer: I haven't done any subscription/recurring orders, but am genuinely interested
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#3> Adding the “snooze” function has helped decrease the churn rate down to just 2%.
> By adding more products and flexibility, the average order size increased by 84%.
This is pretty much all there is in the article about "how" that is so prominently featured in link title.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#4Does anybody know how companies like that differentiate themselves from 800 lb gorilla that is Amazon (they do recurring orders)? Disclaimer: I haven't done any subscription/recurring orders, but am genuinely interested
A good friend of mine worked for BirchBox, a subscription beauty service for women and men (Birchbox men), as an intern last summer. From what she told me, the work they did to create a community around the service helps the company beat out gorillas such as Amazon. For instance, people will record themselves opening their Birchbox order and post it on Youtube (do a Youtube search, the top unboxing I get has 57,996 views). I think Manpacks also plays to the community, as evident by them tweeting with the fellow who wanted safety razors.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#5Does anybody know how companies like that differentiate themselves from 800 lb gorilla that is Amazon (they do recurring orders)? Disclaimer: I haven't done any subscription/recurring orders, but am genuinely interested
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Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#6Does anybody know how companies like that differentiate themselves from 800 lb gorilla that is Amazon (they do recurring orders)? Disclaimer: I haven't done any subscription/recurring orders, but am genuinely interested
I would think that the focus is the differentiation.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#7I've never heard of manpacks until an hour ago, but thanks to this article, I'm now a customer.
I'm curious what their churn rate was before it was reduced to 2%.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#8I've always wanted to get onboard with the Manpacks but it's hard to justify $10/shirt when I can get a 5-pack of the same kind on Amazon for $18.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#9I've always wanted to get onboard with the Manpacks but it's hard to justify $10/shirt when I can get a 5-pack of the same kind on Amazon for $18.
You're paying to outsource the obligation to remember to order shirts.
Shirts are a little different, but I use it for stuff like razor blades that are consumable.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#10I'd like to check out their site but on the other hand I don't want someone seeing "manpacks.com" in the DNS resolution logs here at work.