Why isn't Apple attacking the enterprise market?

There are few markets Apple can enter to continue its growth trajectory, given its size. Enterprise computing is such a market. With Apple silicon, supply chain, support infrastructure, and Mac laptops increasingly used on the client side, why isn’t Apple more aggressively attacking the enterprise market? Seems like a lost opportunity to me. Curious to hear thoughts on this.

What product are you envisioning that Apple doesn't offer? Rackable compute? Not worth their time.

Look at the products they make. They try to make stuff that targets the widest market possible; everybody. They try not to go for niche markets.

Apple is a consumer (or prosumer) company and as of late its mostly into mass marketable products. They are already trying another trajectory, subscription services (targeting a wide market again).

At every tech company I've worked at, 99% of the software engineers are using company provided MacBooks (if that counts).

The short answer is: Apple would give away control of their products if they did.

Enterprise/Corporate/Govt all have tedious amounts of niche needs and requirements to endlessly grow.

Can’t find the quote as I’m on my phone, but when a former exec from Apple left and joined a corp, and asked Steve if he wanted to expand to corporate, he said he won’t stop him, but he isn’t going to help him either. (I’m sure I butchered it), but something like that.

Remember, IT = Control.