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Do you think this is a case of A/B Testing, or are the ads here to say?
Picture for reference: https://imgur.com/a/ddddPAm
If it's true, it's a hilariously bad decision
This is interesting. It sounds like Facebook is potentially looking under the couches, so-to-speak, for spare change by doing this. I also wonder if other comms apps are going to be doing this too?
In UI: https://cs.joshstrange.com/zTpdlC
End of call, always on top, popup: https://cs.joshstrange.com/BizVwE
EDIT: I get that it's less offensive since it's a "first-party ad"/"upsell" and I could forgive the banner in the app (even though dismissing it only makes it go away for like 24 hours, if that) but the popups post-meeting drive me bonkers. To the point I've considered seeing if I can write some code to watch for that window and kill it right away.
If I was an advertiser do I really want to pay to have my ad (video nonetheless) shown to someone while they're actively trying to have a phone call? As a user, I'd just be pissed off at the advertiser plus im not looking at my screen when talking.
I guess technically this increases ad "views" metrics. But advertisers are just wasting their money. I hope the fact that Meta is testing changes like this causes advertisers to re-evaluate the risks of using FB advertising.