Developer hiring in 2022 – Small Bootstrapped SaaS

We are a small-ish (My question is how are you as a small company able to find qualified candidates. Is the main driver just pay and remote work? What were some easy drivers for filtering out candidates? If you had a name unrecognizable to 99.9999% of applicants, how did you stand-out and make it seem attractive? Am I better off finding senior US-based devs who can hit the ground running through contract work / agencies?