Live data from Hacker News

Launch HN: Moonshot Brands (YC W21) – We buy and grow e-commerce companies

news.ycombinator.com

1–10 of 75 posts

Launch HN: Moonshot Brands (YC W21) – We buy and grow e-commerce companies

#1
We are Allan, CJ and Jesus, co-founders of Moonshot Brands (https://www.moonshotbrands.com/). We offer e-commerce founders a simple way to sell their companies, which we then grow.

The story behind this began several years ago when CJ and I were trying to sell our e-commerce companies. The process was the most stressful experience of our lives. Drawn-out negotiations. Terrible payment terms. The buyers wanted us gone. We lived with a fear that the businesses we worked so hard to build would be sucked dry and spit out as a shell. We have sold 5 companies and experienced this pain before.

Unlike technology businesses where a large group of buyers exists, e-commerce has an anemic acquirer base. We started Moonshot Brands to fill this gap and make getting acquired approachable. We work with both direct-to-consumer brands and those that sell on online marketplaces.

Our timeline is fast: we provide a valuation within 48 hours and close in 45 days.

We don’t restructure companies. Since founders who have achieved product-market fit are onto something, we want them to join and build with us. We bring the experience and resources to help them grow.

Unlike private equity firms, we’re not in it for short-term gains that leave customers and employees on the hook. We invest long-term and make money from sales growth on the e-commerce sites.

Our goal is to build the acquisitions company that we wish would have existed when we sold our own businesses. The e-commerce sector is growing rapidly, so the timing is right. We have $160M in funding and $15M in revenue to date.

If you know a founder of a profitable e-commerce company looking to sell email allanf@moonshotbrands.com. We pay finder's fees for successful intros. Also, we're hiring, if you know of any great marketers, devs, or BD email or apply here https://moonshotbrands.breezy.hr.

We’re excited to tell you about this so if you have questions we’d love to hear from you!

Re: Launch HN: Moonshot Brands (YC W21) – We buy and grow e-commerce companies

#5
Ya, owning several ecommerce sites there is nothing on this site that says if you would be even interested.

I think some details on what you are looking for (even from a broad sense, like what category, do you allow single product dropshipping, shopify, custom application, etc).

Also there is tons of ecommerce sites on websites like flippa and others, why not look there?

Re: Launch HN: Moonshot Brands (YC W21) – We buy and grow e-commerce companies

#7
Congrats all! Mind elaborating a bit more on how this is different than selling to some PE bros though?

Also, for anyone reading this, if you’re a high income individual or have come into a windfall from RSUs/Stonk/inheritance/coin there’s marketplaces and plenty of access to brokers if you want to buy your own shop.

Lot of sellers under $1MM ARR will sell their company at like 2-3x (!) which if you can just maintain or improve just slight, a couple years becomes pure cash vehicle. I know a few folks who navigate this space and make great money buying very small and profitable businesses too low-profile for PE to care for.

Post reply on HN