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Marketing experts, what is one marketing bet for your business/ company in 2021?

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Re: Marketing experts, what is one marketing bet for your business/ company in 2021?

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ALWAYS consider Pareto... https://en.wikipedia.org/wiki/Pareto_principle

Yes, that's the absolute law, but with so much competition around, how does a start-up business start getting traction. Go all out on one thing or spend money on something else.