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Ask YC: "Rock Star" Job Titles

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Ask YC: "Rock Star" Job Titles

#1
So someone mentioned to me the option of working full-time for a period of time on a very exciting project. The cost benefits would simply yield supplementary income, nothing super spectacular, so not getting the gig doesn't immediately mean I'll be shit out of luck with money.

But then I saw the job post and it said "ROCK STAR Developer" and immediately I didn't want to work for this company. I was asked why by a third party, and I explained how the whole cliche of calling people ninjas and rockstars is pointlessly chic, and trivializes what you want the person to do because their name "looks" hip and trendy.

And dear god I know one thing if I know anything: trendy fails to deliver.

Anyone else here have an opinion on the whole "rock star" job industry mentality?

Re: Ask YC: "Rock Star" Job Titles

#2
A less-known employer looking for talent on a job board has very few ways to distinguish itself from the pack. Looking for a "rock star" may be one of the ways it tries to do so. Tacky? Most certainly. Effective? Probably not. I don't know if it should be discounted because of it though. The only way to truly determine if it would be a good fit is to talk to the company.

Re: Ask YC: "Rock Star" Job Titles

#3
I agree that it is pointlessly chic, however have you ever thought about it from the point of the people hiring? It is difficult to find good people to hire, and this company isn't making any bones about what they want. Also remember to separate human resources from development. What you are getting, unless the company is tiny, is HR spiel.

I would use something like that as a flag of caution but I would want to see the job description/website/product information before making a final decision.

The Omni Group calls their support staff, "Support Ninjas", and I thought it was humorous the first time I saw it a couple of years ago.

http://www.omnigroup.com/company/people/

If it's a churn and burn shop that pays nothing then yes, stay away. If it's an over zealous HR person, than give them the benefit of the doubt. :)

Re: Ask YC: "Rock Star" Job Titles

#4
I think the "rock star" mantra used to work well when everyone else had dental job postings and a standard application form that had to be faxed in. Now, though, marketing and recruiting people are clued in on the "ninja" and "rock star" terminology, so abuse it to no end.

I too am turned off by these titles for this reason. When I'm recruiting I just go for what seems honest and appealing -- nothing overly flashy or trendy, but not boring either. I think the best positions combined with the best companies will always stand out in some way, but that way will probably continue to change.

Re: Ask YC: "Rock Star" Job Titles

#6
post #2

A less-known employer looking for talent on a job board has very few ways to distinguish itself from the pack. Looking for a "rock star" may be one of the ways it tries to do so. Tacky? Most certainly. Effective? Probably not. I don't know if it should be discounted because of it though. The only way to truly determine if it would be a good fit is to talk to the company.

Actually, a really good way to grab attention is by not doing what everyone else is doing. So, NOT looking for a "rock star" would be a good start.

Re: Ask YC: "Rock Star" Job Titles

#7
I totally agree 100%. If I see rockstar or ninja, I skip right past your ad.

You want to get my attention? Tell me you're looking for a professional, and you're going to treat me like one. I want to know that I get 8 hours a week to work on opensource. I want to know that you're looking for craftsman, not ego maniacs. Mostly, I want to know that I'm not working with a group of people that saw the word rockstar and thought to themselves "Oh, rockstars huh? That's totally describing me."

Also, please please please don't tell me you have funding from a "Top Tier" VC. It's a sure fire way to convince me that you care more about your ego than running a successful company. Who the fuck cares who funded you? I don't care who, I only care that you're going to be around for a long time. And, you're going to consider anyone that gives you a ton of money to be "Top Tier", so it's completely meaningless anyway.

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