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Which website can I reverse engineer for you?

news.ycombinator.com

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Which website can I reverse engineer for you?

#1
I'm creating a series of articles that reverse engineer your favorite websites. With a focus on fundamentals like messaging, sales copy, how they demonstrate the value of their product and build trust.

The goal is to make it easier for you to see their underlying persuasion principles, so you don't have to copy their copy.

Who would you like me to reverse engineer? It could be a leading competitor. Or a site that never fails to inspire you. There should be little doubt about their success.

Let me know, I'll pick half a dozen and publish them over the next few weeks.

Re: Which website can I reverse engineer for you?

#9
post #6

bubble.is outsystems.com

i'm guessing these guys are competitors? their sites are non offensive but they aren't doing anything special (worth modelling) you have lots of opportunity to beat them on that front. tap into one set of values, and get more personal (less corporate). good way to start is think about which type of people you most like helping, then dig down until you understand their soul. we're all driven to achieve more control and predictability, all that differs is how we go about that. Pick a group you like and go all in on talking directly to them, in the language they use.

Re: Which website can I reverse engineer for you?

#10
post #3

news.ycombinator.com :)

hmmm, i'm not sure there's anything special about hacker news itself, it would have to be a breakdown of YC itself. yc has a strong story, it knows who it wants to appeal to. I do like the original yc site which lays out that story very clearly. waybackmachine it. Most sites would do better if they started off with a manifesto on a plain html page, rather than a design template with 50 features, but nothing to really say.
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