Our system already does 70% of what you want to do

In B2B lower price only matters when low price is an issue. Stability and the soft costs of business process change are often bigger considerations.

Low cost is often a red flag for both. Tomorrow's price is independent of today's price. And a low cost provider is more likely to go out of business (or raise prices).

Sure, a service costing $1,000,000/month might warrant change from a similar service at $2,000,000/month. But even $100/month versus $1000/month probably isn't worth it for any business where $10,000/year is smaller than rounding error in the annual report.

The exception is when the two services are fungible in the sense that the effort required for switching is mostly adding a new vendor to accounts payable. Where the vast bulk of the work associated with change is in the accounting department and not in operations.

Generally, a better product should usually be higher priced. Part of it is signaling a sustainable business model. A "Going Out of Business Sale" is a consumer product strategy. Part of it is a feedback loop to delivering value. Higher prices require justification. Part of it is filtering out customers who want you to compete with free.

Or to put it another way, if low price doesn't work, get rid of it.

Good luck.