Marketing campaigns are now multi-targeted, as digital technology is now behavior responsive. Digital Marketers "morph" into whatever the consumer (user) desires - like modern-day cyborgs akin to the DC Comics character - intuitively tracking users for the duration of our browsing experience.
We virtually design and develop our digital experience and, in the process, self-create and viralize marketing ecosystems. Since consumer data is augmented, our declining demand for PR has given way to the rise of Digital Marketing - the Public can now "Google" their interests and Re-late from there…
As users, how do we feel about the shift from organic to digital? Do we have a say in how our browsing decisions, often governed by our emotions, are monetized by ambitious internet companies obsessed with defeating competitors and monopolizing markets?
Versus consumptive processes extending beyond core taste, we now collect and use them as fodder against the mainstream Internet (War) of Things (IWOT)..or is it the Internet War ON Things (i.e., the digital piratization of tactile spaces mutating into emotionless omnipresence)?
Kahlil Crawford | Internet Society | 2018