On the one hand I like that it normalises the application process against prejudice (I was lucky enough to go to a top engineering school) so it allows a fair entry level to all, however, it appears to be just an utterly irrelevant IQ hazing.
Anyone else going through this pain? What are we to make of the recruiting scene going forward? Are we now at a point where an engineer should at all times be intimately familiar with competitive programming and codegolf techniques?