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TO be frank, I think its a decent movie but not something to go crazy about.
This is right place to ask I suppose as they portray as if all geeks, tech people love Star Wars.
From what I've observed, the new movie is being very heavily marketed. Facebook now has the option to stick a light saber on your profile picture. The merchandise is all over the larger stores. In my opinion, it's mostly hype due to its prevalence from marketing.
It's all hype. I don't know if Disney is guerrilla marketing geniuses or if they are just bribing Reddit, but the site is currently nothing but Star Wars-related links. And TBBT sucks. It wouldn't surprise me if the producers had some kind of deal in which they are paid by DC comics so that all the main characters like their superhero comics.
It's funny how all the real fans agree that 3/6 movies were terrible. The first 3 released didn't age well in my opinion but were probably great when released.
I wonder what it would be like if all of advertising space were instead filled with affirmations about the human condition, about empathy, about statistical intuition, and about finding cognitive distortions. You know, the opposite of what advertising needs to function. So, totally not possible. But I think it'd be a good idea.