Earlier quoted context omitted.
Europe has a shitload of homegrown competitors. The problem is that users here in Europe either goes for a national service or for an US service. They don't look up what their EU neighbor has to offer. In fact, most don't bother translating their services to appeal to the entire EU market. If you live in country X, you will only ever learn about services from country X or from the US. No one here knows what goes on i…
I think there's something like 24 national languages in the EU. I can hardly blame hetzner for not translating their services to say polish and think it's entirely the wrong approach anyway. It's really true language is a big barrier but honestly the solution cannot be for every single company to offer services in 20 languages. It can't be. English must be adopted.
> English must be adopted.
I cringe when I read this. Why not German? There are more native German speakers than any other language in the EU. Also, in the age of LLMs, translating (on a best effort basis) to (at least) 24 different languages is trivial.