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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#92I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
I would say that undersells the (not neutral, actively negative) impact of AI to many.
What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!"
You might as well market it as "created by child labor".
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#93The word "turnoff' is an understatement. The rubes try to sell it like the Monorail on the Simpsons. They're pushier than a timeshare. Feels like a scam.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#94Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
That mentality existed well before AI. See out-sourcing.
Yes, but everyone kept it as quiet as possible.
Or have you ever seen an advertisement for US/EU tech that said: "Developed and designed by our software experts in the Philippines", or "Call our help line and we transfer your call to India for free!"
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#95Earlier quoted context omitted.
That mentality existed well before AI. See out-sourcing.
> That mentality existed well before AI. See out-sourcing. Consumers love outsourced call centers, don't they?
Most consumers don't care, as long as the quality is good. For a long time both audio quality and language skills of those outsourced call centers were really poor.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#96I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
Is anyone old enough to remember the switch from customer call centers having a human quickly answer to long long annoying phone menus because that friction, getting the customer to do some work or busy distraction, somehow saved costs for the company?
No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human)
"AI" to me means the exact same thing
company wants to cut costs by eliminating human labor to increase profits
it means things are going to be wildly inconvenient with limited options
it ALWAYS means it's going to be worse
Hide your "AI", no-one is impressed or excited about it, quite the opposite
If it's a website, if I can't block your "AI" via javascript, I'll do it via CSS
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#97Outside the Silicon Valley echo chamber the attitude towards AI has shifted dramatically over the last few months. Folks still think the tech is cool but everyone is fed up with AI slop and all the noise and hype that’s failed to deliver.
The mood has shifted dramatically, but that wouldn’t be obvious to anyone that never leaves tech circles where it’s still all AI all the time.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#98Earlier quoted context omitted.
But that's the rare exception. Almost nobody prefers an artisanal chair over one from IKEA, especially when they see the price tag.
There is a distinct difference between a chair and a communication (birthday card, letter, email, whatever) about some personal life event
I bet someone said the same thing about an email or an IM vs a handwritten letter at some point in the past but here we are.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#99I was at the grocery store a few weeks back browsing the clearance with my girlfriend.
To my amazement I picked up a, grifty “hair regrowth” supplement. Right on the top of the box, they had the text: “AI TECHNOLOGY”
If you want to know what the fuck is happening to this country you just have to understand that we’re at a point where a company finds it even worth slapping an obvious grift on an obvious grift because there’s enough low IQ idiots to buy.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#100I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
I dunno, I think in the past year “AI” has gone from meaningless buzzword to having a negative connotation amongst the non-tech population.
“That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”