It's easy to create value for others and not worry about returns when you have enough money to not worry. Unfortunately for most people, there's plenty of companies willing to take the returns and leave you paycheck to paycheck. That's literally what they are optimized to do. I don't even disagree with the ideal, but I think a prerequisite step to this philosophy is UBI.
This bias towards creating value makes them more moral than mere mortals, creating huge amounts of innovation and surplus value.