I grapple with this all the time. my wife is very eco-conscious and will scrub out a deeply moldy glass jar just to recycle it (whether the recycling system works is a separate issue here). On one hand there is some truth to the fact that if we all just work together to do the right thing the world is a much better place to live in. Sometimes i don't want to do this (scrub gross shit out) because i'm lazy, other times it feels futile. or maybe its just that the latter is a good excuse to be lazy.
I'd argue that even thinking about the idea of recycling and eco-conscious behavior is something only the already wealthy (with respect to the rest of the world) can do. There are plenty of developing nations where consumption and pollution run rampant and unchecked and unregulated which do tons more damage than me throwing 1 glass jar into a semi well managed landfill.
I mean theres just so many facets to this - does recycle work, does collective action work, or are corporations the real devils here doing much more bad than the collective at large?
i feel that the only way to change anything is through government level policy (which also feels futile), but individual actions do little without policy+propoganda to disseminate the right message and change collective behavior.