Honestly, the USB-IF guidance is pretty sane here. The "USB 3.0" or "USB 3.1 gen 1" or whatever simply should not appear anywhere in the consumer space. Everything should be labeled and using "SuperSpeed USB
X Gbps".
I'd go as far to say that articles like this exactly help keep the confusion up because the way they keep bringing up the term "USB 3.2" etc as something that consumers should care about, when it is something that should be avoided.
> What this branding meant is that many manufacturers say that a device supports "USB 3.1" even if it's only a "USB 3.1 Gen 1" device running at 5Gb/s. Meanwhile, other manufacturers do the sensible thing: they use "USB 3.0" to denote 5Gb/s devices and reserve "USB 3.1" for 10Gb/s parts.
Both manufacturers are doing the wrong thing: referring to the USB standard version at all. Devices should not say that they support "USB 3.0" or "USB 3.1 gen 1". They should say they support "Superspeed USB" or "Superspeed USB 10 Gbps".
Superspeed might be a silly name, but the branding there is almost perfectly unambiguous, and nicely explicit about the data rate in a way that "USB 3.2 gen 2x2" is not.
What is the most surprising is that USB-IF isn't able to keep the vendors in line despite being industry consortium and owning all the relevant trademarks and other IP. They really should start enforcing their policies more aggressively.