USB 3.2 is going to make the current USB branding even worse
arstechnica.com
USB 3.2 is going to make the current USB branding even worse
1–10 of 158 posts
Re: USB 3.2 is going to make the current USB branding even worse
#2Who the heck came up with USB 3.2 Gen 2×2? That has got to be the dumbest idea. No one cares how it works, we just have to go through the utter crap of buying a cable. Does the low end manufactures pull the most weight in this org because that's the only way this makes any sense.
Re: USB 3.2 is going to make the current USB branding even worse
#3USB 3.X / USB-C / Thunderbolt 3, all of it together is confusing enough for those technical, add marketing speak to the mix and it's just going to end up with a mish mosh of different words that mean absolutely nothing and tell the end user very little.
Add to the fact that everyone is skimping on the actual USB 3 standards and a large amount of shitty products on the market that don't do what they say they do (due to poor quality control, making wires longer than spec expecting them to work to spec), we have to rely on guys like Benson to crowdsource working and non working products.
Re: USB 3.2 is going to make the current USB branding even worse
#4Don't know if it's my dyslexic brain, but did anyone else have a hard time reading that article due to trying to keep sense of the different standards names?
Re: USB 3.2 is going to make the current USB branding even worse
#5USB-IF has to be doing this to deliberately confuse end users, right? I get that it's a specification number, not a product name, but they have to know that this will only cause problems for customers trying to find the appropriate cable.
Incredibly, their language usage specifications doc https://www.usb.org/sites/default/files/usb_3_2_language_pro... begins with this:
> USB-IF emphasizes the importance and value of consistent messaging on USB product packaging, marketing materials, and advertising. Inconsistent use of terminology creates confusion in the marketplace, can be misleading to consumers and potentially diminishes USB-IF’s trademark rights.
I simply don't understand USB-IF's motivation to make this so confusing for everyone. Their board consists of Apple, HP, Intel, Microsoft, TI, Renesas, and STMicroelectronics, so it isn't like it's controlled by low end trashy cable manufacturers trying to make a quick buck from confused customers.
Re: USB 3.2 is going to make the current USB branding even worse
#6People confused with the branding don't realize that USB is by manufacturers for manufacturers, so anything that lets them claim on the box they support USB 420.69 while doing the least amount of work and spend is a-OK.
This is what happens when standards bodies have perverse incentives to confuse. See the SD Association for even worse branding.
Re: USB 3.2 is going to make the current USB branding even worse
#7Don't know if it's my dyslexic brain, but did anyone else have a hard time reading that article due to trying to keep sense of the different standards names?
It's not just you — it's virtually everyone who will be purchasing a "USB 3.2" cable in the future!
Re: USB 3.2 is going to make the current USB branding even worse
#8At least WiFi figured out how to improve.
Would love to see "USB 4" .
No ".0" afterwards, just the simpler numeral.
And if you need a bigger connector, then buy the "USB 4 XL connector" cable.
Re: USB 3.2 is going to make the current USB branding even worse
#9USB-IF has to be doing this to deliberately confuse end users, right? I get that it's a specification number, not a product name, but they have to know that this will only cause problems for customers trying to find the appropriate cable. Incredibly, their language usage specifications doc https://www.usb.org/sites/default/files/usb_3_2_language_pro... begins with this: > USB-IF emphasizes the importance and value of…
So far all of their moves in regards to USB 3+ and type-c seem to have been to cater to various consumer companies.
If we put it in that context, then this new re-branding has to be done for the same reason - so that the same companies can claim to support a "newer" USB standard (and thus a reason for you to upgrade to the new devices), even though nothing has changed.
Re: USB 3.2 is going to make the current USB branding even worse
#10Something has to be done to stop these people.
What, I don't know. But their Joker-like approach to USB standards and practices is costing us all dearly.