Amazon Sets Its Sights on the $88B Online Ad Market • Hacker News Board

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#91

Post by AznHisoka » Mon, Sep 03, 2018, 11:26 PM UTC

scarface74 wrote: post #54

manigandham wrote: post #46

Earlier quoted context omitted.

Absolutely not the case. The Google machine includes: Google Analytics, Adwords/Adsense, Doubleclick network, Android and store, Chrome Browser, Chrome OS, Maps/Streetview, Gmail, G-Suite, Youtube, Google Play, Google Fiber, Google Fi, Public DNS, all the various websites with 1st party cookies, connections to Salesforce CRM, and the recently announced Mastercard purchase data. Facebook and Amazon are nowhere close t…

All of that data is still just based on Google trying to “infer” interests which is not as accurate as people telling them about themselves. For instance, Facebook knows your relationship status as soon as it changes because most people tell them . Facebook knows where people like to eat because people check in. They know which events you are going to that are advertised on FB because you tell them “that you are inte…

“which is not as accurate as people telling them about themselves.”

I’d argue Google’s data is 100x more accurate of who I am as a person than the data I provide FB. As a theoretical example, based on my search history, Google knows I have hemorrhoids, am paranoid about pancreatic cancer, looking for a SMS API provider, am a borderline gambler (because i check betting odds every day), and pondering the benefits of a divorce.

FB on the other hand has all the “shallow” information. It knows I like Game of Thrones, NBA basketball and paintball. It knows I like to eat ramen. It doesnt know all the other stuff because I dont tell my friends I have hemorrhoids. I dont tell my friends I might be getting a divorce.

Does FB know the needs/wants/fears of me as a person compared to google? I think not.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#92

Post by scarface74 » Mon, Sep 03, 2018, 11:26 PM UTC

cloudwizard wrote: post #55

krn wrote: post #53

Seeing ads in Amazon search results has substantially reduced my perceived trust in Amazon brand, since as a buyer I no longer feel like Amazon is on my side. I feel like I am Amazon's product. That it's me, who is for sale.

Probably a bigger issue for Amazon is that a large part of the ad market is competitors or potential competitors. Walmart, Safeway, and Azure won't be advertising on Amazon. Does P&G want Amazon to control more of the retail market? Not if it has any brains. Amazon has it's own branded home speaker systems and will not sell Google's. If Amazon brought out a shampoo brand, would it sell head and shoulders?

P&G is already at the mercy of Walmart, Publix, etc. Why would Amazon be any different?

I bet P&G would love to get branded Dash buttons all over people’s houses.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#93

Post by scoggs » Mon, Sep 03, 2018, 11:27 PM UTC

cm2012 wrote: post #9

Amazon ad revenue alone ($2.2 billion) for Q2 was already around 15% of Facebook's total Q2 revenue ($13 billion). That is nuts, if they have any room to grow that further, since ads isn't even Amazon's specialty. For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million.

If it wasn't obvious already:

> For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million.

Just goes to show how much potential Amazon has in the Ad Market. Does anyone else think Amazon could overtake one or both of Amazon's biggest competitors in the market (Facebook or Google)?

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#94

Post by scarface74 » Mon, Sep 03, 2018, 11:27 PM UTC

mooreds wrote: post #32

I heard at a talk a few months ago that if you are planning to build an app to sell to retailers, you should build it on any cloud except for AWS. This is because the large retailers are uncomfortable with giving any revenue to Amazon. I heard echos of this in the last paragraph of the post, but there's plenty of co-opetition going on as well.

On the other hand, Netflix is AWS’s largest customer.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#95

Post by user5994461 » Mon, Sep 03, 2018, 11:31 PM UTC

scarface74 wrote: post #54

manigandham wrote: post #46

Earlier quoted context omitted.

Absolutely not the case. The Google machine includes: Google Analytics, Adwords/Adsense, Doubleclick network, Android and store, Chrome Browser, Chrome OS, Maps/Streetview, Gmail, G-Suite, Youtube, Google Play, Google Fiber, Google Fi, Public DNS, all the various websites with 1st party cookies, connections to Salesforce CRM, and the recently announced Mastercard purchase data. Facebook and Amazon are nowhere close t…

All of that data is still just based on Google trying to “infer” interests which is not as accurate as people telling them about themselves. For instance, Facebook knows your relationship status as soon as it changes because most people tell them . Facebook knows where people like to eat because people check in. They know which events you are going to that are advertised on FB because you tell them “that you are inte…

>>> Facebook knows where people like to eat because people check in.

Google knows where you eat because when you leave the restaurant it offers you to review it for google map.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#96

Post by scoggs » Mon, Sep 03, 2018, 11:32 PM UTC

AznHisoka wrote: post #91

scarface74 wrote: post #54

Earlier quoted context omitted.

All of that data is still just based on Google trying to “infer” interests which is not as accurate as people telling them about themselves. For instance, Facebook knows your relationship status as soon as it changes because most people tell them . Facebook knows where people like to eat because people check in. They know which events you are going to that are advertised on FB because you tell them “that you are inte…

“which is not as accurate as people telling them about themselves.” I’d argue Google’s data is 100x more accurate of who I am as a person than the data I provide FB. As a theoretical example, based on my search history, Google knows I have hemorrhoids, am paranoid about pancreatic cancer, looking for a SMS API provider, am a borderline gambler (because i check betting odds every day), and pondering the benefits of a…

I'm not sure how important it is but I think it's also important to note that even if people are telling Facebook lots of things about themselves that there is no guarantee that info is 100% accurate.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#97

Post by josephjrobison » Mon, Sep 03, 2018, 11:35 PM UTC

scoggs wrote: post #93

cm2012 wrote: post #9

Amazon ad revenue alone ($2.2 billion) for Q2 was already around 15% of Facebook's total Q2 revenue ($13 billion). That is nuts, if they have any room to grow that further, since ads isn't even Amazon's specialty. For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million.

If it wasn't obvious already: > For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million. Just goes to show how much potential Amazon has in the Ad Market. Does anyone else think Amazon could overtake one or both of Amazon's biggest competitors in the market (Facebook or Google)?

Amazon is most like Facebook in that the ads are only displayed on its own property rather than all across the whole internet on any site that displays 3rd party ads. That, combined with the fact that Amazon also has a ton of data on its users just like Facebook makes them very alike (not that Google doesn't as well).

What separates Google from Amazon is that their paid ads can be displayed on any 3rd party site that they don't own, through DoubleClick. And of course the whole search engine monopoly makes that impenetrable for now.

Of course, it's all up for grabs, Amazon could go out and buy an ad network like Mediavine and go head-to-head with DoubleClick.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#98

Post by scarface74 » Mon, Sep 03, 2018, 11:37 PM UTC

user5994461 wrote: post #95

scarface74 wrote: post #54

Earlier quoted context omitted.

All of that data is still just based on Google trying to “infer” interests which is not as accurate as people telling them about themselves. For instance, Facebook knows your relationship status as soon as it changes because most people tell them . Facebook knows where people like to eat because people check in. They know which events you are going to that are advertised on FB because you tell them “that you are inte…

>>> Facebook knows where people like to eat because people check in. Google knows where you eat because when you leave the restaurant it offers you to review it for google map.

Reviewing for Google map doesn’t give you the same social media cred of “look how exciting my life is and how great my relationship is!” that checking in on FB gives you. Besides it’s a lot more work.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#99

Post by crunchlibrarian » Mon, Sep 03, 2018, 11:41 PM UTC

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

Google realized this a decade ago and knows that the search engine is becoming a relic of the past, that's why they tried to pivot to social networking/media so strongly.

I suspect they are still working on this pivot in various non google plus ways. Outside of android becoming a massive media platform I don't think much has worked. (Don't call it a media company we don't control the news we're just a platform la la la I can't hear you controls the news)

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#100

Post by user5994461 » Mon, Sep 03, 2018, 11:42 PM UTC

scarface74 wrote: post #98

user5994461 wrote: post #95

Earlier quoted context omitted.

>>> Facebook knows where people like to eat because people check in. Google knows where you eat because when you leave the restaurant it offers you to review it for google map.

Reviewing for Google map doesn’t give you the same social media cred of “look how exciting my life is and how great my relationship is!” that checking in on FB gives you. Besides it’s a lot more work.

The point was that google already knows where you ate. You don't have to tell it, it tells you.