If I may play the devil's advocate for a moment here, isn't this a boon for decentralizing media? If third-party publishers like YouTube are crippled, perhaps there's more room for self-hosting your content, enabling you to build your brand on your own terms rather than YouTube's? Perhaps it's time to stop outsourcing the publication of our content to third-parties and host it ourselves, especially now that granularl…
So the next best thing to achieve decentralization is federation: what Mastodon (joinmastodon.org) and to a lesser extent PeerTube are successfully implementing. This means most people will still entrust their content to third-parties, but there will be a lot of these third-parties which federate among each other and you can pick e.g. the Mastodon server of your local hackerspace or the PeerTube of your university to publish content.
And this is why these proposed new EU rules are so horrible: because they won't "punish" Google or YouTube so much (after all, they already have a lot of licensing arrangements and automatic content filters in place) but they will kill off your local hackerspace's Mastodon instance: because they now either would have to pay a lot to a) lawyers, b) content ID providers, c) link licensing services or face lawsuits.
So in my opinion these laws are actually horrible for decentralizing media...