Earlier quoted context omitted.
It doesn't quite work that way. Yes, it decreases the usefulness of ad networks and hurts them - hopefully inciting change eventually. But between the reader and the ad network is the website owner. They typically have no say or control over the ad network. As fake clicks are detected they are the ones that will get punished. Their CPN can drop meaning a real hit in revenue. If fake ad clicks add up they may be boote…
They typically have no say or control over the ad network. How so? They chose the ad network, no?
Worse, what happens if they think every ad network that fits my user-base is evil? Then what? I still need to make ends meet so should I try to bribe the AdNauseam devs into whitelisting my site?
That's the thing about attacking on the basis of having the moral high ground, you are very likely to end up becoming the thing you hate.
EDIT: (cause HN doesn't let me reply)
Answer to @icebraining
It's way more like, what if I'm pouring red colorant to the rivers, and I know the colorants make absolutely no damage to the river but activists still try to destroy my business because they strongly believe so.
So yeah, I find your counter-argument depressing as well; because its not about who is right or wrong but the one who believes themselves in control to determine being both the judge and the executioner.
Answer to @wongarsu:
After installed this extension silently attacks networks, and you think people is gonna care enough to jump to the next best one... because you think they are constantly reading about the moral basis of the blacklisted ad networks? ...right? You are more delusional than expected and I hope ad networks start pouring money into permanently banning users of this extension from all major websites.