What you're witnessing is manufactured consent[1]. There is no need for the crude methods of propaganda here because it's not even necessary. Compare that with China; people there are fully conscious of government propaganda. From the SMH article, they expected the west to be a land of freedom and democratization of ideas, but what they end up finding is that it more or less is the same thing.
> [2] "A lot of them are PRC students who migrated to Australia or come here to study. I think they are quite ambivalent about Australia, and China. Culturally and emotionally they still identify with China, but they don't like the corruption, pollution, propaganda or the regime. So they migrate here and they have some perception about this country, that it's beautiful, clean, prosperous, there is press freedom and the media is objective, not like the propaganda in China. "Here they expect the media to do a lot better than the media they're used to back there. When they realise that the media here is just as one-track mind about these things as the Chinese side but exactly the opposite, they find it really hard to reconcile with what they're experiencing."
Personally, I find that even more worrying. People here seem to think they are free-thinkers not subject to propaganda when really, the more "oppressed" people have way more understanding of what's going on in the world.
[1] https://en.wikipedia.org/wiki/Manufacturing_Consent
[2] http://www.smh.com.au/national/chinese-media-a-threat-to-soc...