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Ferrari Luce

ferrari.com

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Re: Ferrari Luce

#841

Post by rubyn00bie »

LanceH wrote: post #740
baq wrote: post #457

Earlier quoted context omitted.

Doesn’t matter as long as it isn’t ugly. Porsche made the cayenne and the panamera, too. The V12 buyer won’t even look at this, but the luxury EV buyer now has a new thing to consider.

Worst case Ferrari will make people buy these so they can buy something else.

They’ll likely have to buy several of these, in different colors, and agree to sell them back to Ferrari at a massive loss… only for Ferrari to repeat the process over and over.

The shenanigans manufacturers like Ferrari and Porsche are allowed to get away with is so frustrating. But when people treat cars like collectibles and never even intend to drive them, I suppose there’s little reason not to.

Re: Ferrari Luce

#843

Post by Petersipoi »

epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

> They legitimately expect this thing to sell to its target audience.

"Selling" is not an issue that Ferrari has. Of course this thing will sell. They produce so few cars that every car they make will sell.

Whether it will help or hurt their brand in the long run is a much more interesting and important question.

Re: Ferrari Luce

#844

Post by [deleted] »

carefree-bob wrote: post #817
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

When I saw the design, I thought "This looks like a Tesla". I'm sure it's an awesome car, and also a high quality premium experience. The question is whether it can command supercar prices - they are selling it for $650,000, and I don't quite understand the value proposition of a superior Tesla selling for that much. Now you can say, well what is the value proposition of the other ICE Ferraris selling for that much?…

[deleted]

Re: Ferrari Luce

#845

Post by Petersipoi »

TylerE wrote: post #587
epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

This is a $300k car with over a thousand horsepower. Housewives are not the target market.

You think ultra rich housewives don't want ultra expensive cars?

Re: Ferrari Luce

#846

Post by KoolKat23 »

xorcist wrote: post #832
ahmedfromtunis wrote: post #480

Earlier quoted context omitted.

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

This happens all the time. Ferrari taking inspiration from BYD is certainly brave, but it there is a fine line between bravery and good old stupidity. As the saying goes: It's good to keep an open mind, just not so open your brains fall out.

They needed something bold for their first foray into this market, but this is wrong direction bold lol

Re: Ferrari Luce

#847

Post by KoolKat23 »

giobox wrote: post #764
AquinasCoder wrote: post #697

Earlier quoted context omitted.

Where is the Ferrari in this at all? I completely agree that they missed the mark in design. While the interior is 100% Jony Ive, the exterior screams "design by committee." An electric Roma successor would have been much better received and possibly cheaper for them to develop (who knows?). The silver lining in all this is that it means that the EV arm will not cannibalize their ICE cars.

The exterior screams asian-EV design langauge to me - which may not be an accident. Ferrari have made no secret of their hopes this car will succeed for them in China. > https://www.bloomberg.com/news/articles/2025-05-09/ferrari-s... > https://archive.is/ilT3d

No it doesn't, it screams 2026 Nissan Micra.

It looks a little like the BYD seal too perhaps that's why you say this. The Asian sports cars look nothing like this, only practical sedans.

Re: Ferrari Luce

#848

Post by Petersipoi »

compiler-guy wrote: post #778
mvkel wrote: post #772

Earlier quoted context omitted.

Can you point to any evidence in the last 12 months of Porsche being "very strong"?

Any change in the past 12 months is abolutely not up to the Cayenne, which came to market 24 years ago. Or the Macan, which came to market twelve years ago. And that was the main point of the GP post--how adding SUVs to the mix didn't ruin the brand. But in any event, Porsche sold more cars in 2025 in North America, than any year prior. https://newsroom.porsche.com/en_US/company/porsche-cars-nort... It did take a big…

> But in any event, Porsche sold more cars in 2025 in North America, than any year prior.

Porsche sells about as many cars every year as Ferarri has sold in its entire existence. I'm not sure that's a strong indicator of whether or not it "brand" (AKA public perception) is doing well or not. Clearly Ferarri has a strong brand than Porsche, despite only selling 330,000 cars in the past 80 years. And despite Porsche selling 310,000 in 2024 alone.

Yes they have very different business models. But it would be like using "number of Window's licenses sold" to argue that Microsoft has a really strong brand right now.

Re: Ferrari Luce

#849

Post by BoingBoomTschak »

Copernicron wrote: post #624
seabass-labrax wrote: post #594

Earlier quoted context omitted.

Several Kia models produced around 2005 incorporated the questionable design of having the engine control electronics located below the oil sump - as I've seen first-hand what that does to the vehicle's maintenance costs, I'm inclined to agree with you!

I know a number of people with this view on Kia and Hyundai. "They were garbage back in 199X or 200X so they're still garbage now." Except that was twenty or thirty years ago and from what I've heard they made advances in design and quality since then.

The immobilizer thing isn't due to stupidity, but corner cutting taken to ridiculous extremes. I don't think a company can recover from being run down by bean counters.

Re: Ferrari Luce

#850

Post by rahoulb »

rickdeckard wrote: post #528
rpozarickij wrote: post #513

Earlier quoted context omitted.

I wonder whether the mere-exposure effect [0] could also be at play here. For me, the first reaction to the Ferrari Luce was utter shock, but after looking at it again several hours later I'm starting to see some of its exterior elements differently (although my brain finds it hard to call the car "beautiful" in the same way as some of the other recent Ferrari models). It looks like a decision was made to depart from…

Just to clarify: I'm not saying the car is ugly, it's a good looking design. But it's not a Ferrari design, it dropped almost all of the brands' identity and design language in favor of becoming a more "uniform sportscar design". To me personally this is quite on-brand for Jony Ive's past work, where the exterior design of the product is diluted to the "least-offending version of its kind", a vessel to the high-quali…

I've only ever sat in a Ferrari, never driven one, but the interior looks exactly like what I'd expect from a modern Ferrari.

As for the exterior, I really don't like the front - but I think that's because a tall Ferrari is just wrong (for example, I think the Purosangue looks incredibly generic too).

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