831–840 of 959 posts
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Doesn’t matter as long as it isn’t ugly. Porsche made the cayenne and the panamera, too. The V12 buyer won’t even look at this, but the luxury EV buyer now has a new thing to consider.
Panamera is a beaut, though.
Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…
I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…
As the saying goes: It's good to keep an open mind, just not so open your brains fall out.
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Agreed, I'm driving a ~2000kg truck atm with a stick shift from the 90s and a V8 in a hilly city and it's so much more fun than the arbitrary compact cars I've been borrowing for years. Super mega scary on gas, but fun nonetheless as on occasional leisure thing.
If you enjoy that, get a Deuce and a Half - not much worse on gas (lol) but the shift pattern is something else entirely.
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But justify to who? Ferrari already got their exception from the EU regulation for CO² reduction via the E-Fuel loophole, which was tailored for them and allows them to continue selling V8 and V12 ICE-based cars beyond 2036 if they only use synthetic e-fuels. This secures their existing business model for customers who insist on ICE-based cars and are willing to pay the premium for it. A portion of their addressable…
Wasn't tailored for Ferrari, or at least not for Ferrari alone. Porsche is a much bigger player revenue – 5x the annual revenue.
But Porsche has a much wider palette of cars, if ICEs would be banned without exception they could adapt.
Their concern was that Ferrari could be exempted entirely from the regulation due to their low total volume, with Porsche ending up unable to compete on ICE sports cars with them because they're no longer allowed to build one.
Hence the "Ferrari loophole". Not just for Ferrari, but BECAUSE of Ferrari
Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…
Where is the Ferrari in this at all? I completely agree that they missed the mark in design. While the interior is 100% Jony Ive, the exterior screams "design by committee." An electric Roma successor would have been much better received and possibly cheaper for them to develop (who knows?). The silver lining in all this is that it means that the EV arm will not cannibalize their ICE cars.
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I didn’t realize it was an Ive creation. The asthetics make more sense now. It just doesn’t really make sense as a Ferrari. Ferrari makes super cars and this is kind a a run of the mill ev under the hood. The interior is very nice. The rest of Ferrari can hopefully borrow from this.
Yeah, I think that if this was the fabled Apple Car most people would say it was quite nice. People are probably mostly hung up on it not really looking like a Ferrari.
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The exterior screams asian-EV design langauge to me - which may not be an accident. Ferrari have made no secret of their hopes this car will succeed for them in China. > https://www.bloomberg.com/news/articles/2025-05-09/ferrari-s... > https://archive.is/ilT3d
No Chinese EV looks anything like this? It looks like the EV version of Apple widgets and the iPhone home screen. There's so much rounded squares /rounded rectangle bullshit...it looks like something that was designed in 2010 and is about to get the shit sued out of it by Apple. Every automaker is desperately trying to chase Chinese buyers. Most of them are too stupid to realize the Chinese can just....buy better Chi…
> https://www.euronews.com/next/2026/05/26/ferraris-550000-ele...
> https://nypost.com/2026/05/26/business/ferraris-new-640k-ele...
> https://www.barrons.com/articles/ferrari-stock-price-luce-ev...
> https://www.telegraph.co.uk/business/2026/05/26/ferraris-475...
etc
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the world is shifting to EVs and Ferrari doesn't want to get left behind. It's making a bold statement with this model
What is bold about this cheap design?
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No Chinese EV looks anything like this? It looks like the EV version of Apple widgets and the iPhone home screen. There's so much rounded squares /rounded rectangle bullshit...it looks like something that was designed in 2010 and is about to get the shit sued out of it by Apple. Every automaker is desperately trying to chase Chinese buyers. Most of them are too stupid to realize the Chinese can just....buy better Chi…
Ain't just me who thinks it looks like an Asian EV: > https://www.euronews.com/next/2026/05/26/ferraris-550000-ele... > https://nypost.com/2026/05/26/business/ferraris-new-640k-ele... > https://www.barrons.com/articles/ferrari-stock-price-luce-ev... > https://www.telegraph.co.uk/business/2026/05/26/ferraris-475... etc
But that's not because Asian EVs have a specific identity, but because the Luce's design has NO identity. It has no heritage, like a sports car from a company that didn't exist 15 years ago.
At the moment I don't even see alot in it to BUILD a design-heritage upon, not many accents you could carry onwards to other cars.
The Hyundai Ioniq 5 is also an Asian EV. But it has character, it has accents, it has "rough edges". I can see aspects of it carrying onwards to the point that I see a van on the street and instantly know "it's a Ioniq". I don't see much of that in the Luce right now...