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Ferrari Luce

ferrari.com

821–830 of 959 posts

Re: Ferrari Luce

#821

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

The interior is also, frankly, very meh.

Re: Ferrari Luce

#822

Earlier quoted context omitted.

Yes, this must be it. There's no experience like driving a manual with a two-plus ton vehicle.

Agreed, I'm driving a ~2000kg truck atm with a stick shift from the 90s and a V8 in a hilly city and it's so much more fun than the arbitrary compact cars I've been borrowing for years. Super mega scary on gas, but fun nonetheless as on occasional leisure thing.

If you enjoy that, get a Deuce and a Half - not much worse on gas (lol) but the shift pattern is something else entirely.

Re: Ferrari Luce

#823
post #674

Earlier quoted context omitted.

Its a divorce car. You get to keep your real ferrari(s), and buy her one of those. Good for school/grocery runs, has the right badge, probably will drive like a normal car. There exists a demography for those kinds of cars. Lots of people dont care one bit about the style, its all about the brand. (I doubt anyone would consider Bentley SuVs as good looking, for instance - yet they seel well).

That was the deal with the Aston Martin Cygnus as well. It wasn't meant for enthusiasts. It was generally sold to wives who bought them alone - much to the fury of husbands later that day. Some Aston Martin salesman once mentioned this in an interview, mentioning that otherwise there was no way to move that vehicle.

> Aston Martin Cygnus

Googling this ruined my day

Re: Ferrari Luce

#824

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

> what political struggle was behind that within Ferrari ... could be an indicator for internal disagreements.

A while back I read a couple books on the history of Ferrari and came away with the clear sense that Enzo was one of those unique iconoclastic entrepreneurs who was brilliant, flawed and irreplaceable. After Enzo, Ferrari's management has mostly hovered between being inconsistent and incomprehensible. From the racing team to road cars, the company has become legendary for political fiefdoms and internal conflict.

I agree the Luce exterior may be the least Ferrari-looking Ferrari ever. I suspect it's going to be a disaster for the brand.

Re: Ferrari Luce

#825

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

When I saw the design, I thought "This looks like a Tesla". I'm sure it's an awesome car, and also a high quality premium experience. The question is whether it can command supercar prices - they are selling it for $650,000, and I don't quite understand the value proposition of a superior Tesla selling for that much. Now you can say, well what is the value proposition of the other ICE Ferraris selling for that much?…

Rolls knows their customers, as absurd as it may seem. The electrics hit the Royce brand first because it is the car “in which you are driven” and likely the reasons you state. Bentley, the car “you drive” has a different customer base and will be closer to the “normal” hypercar experience.

Re: Ferrari Luce

#826

Earlier quoted context omitted.

> This Ferrari will be colossally better in terms of build quality Will it? I've owned a few Ferraris and I've driven quite a few others. They're lots of fun, but I would never describe Ferrari as a company with high build quality standards.

Quality is different than something that feels “special” which every Ferrari I’ve sat in or drove has in spades. Whether or not it’s well put together is another topic entirely.

Quality is not hearing squeaking food packing plastic Ferrari used on parcel shelf trim in 599.

Re: Ferrari Luce

#828

The instrument cluser looks awesome, especially the G force instrument! https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...

What’s awesome about it? It’s not too bad (at least it’s not lit like a Christmas tree), but I’m not sure it’s an awesome UI. Looks like an extremely boring conventional one. That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings.

Reminds me of old airplane or spacecraft instruments and i like those. Also the XY layout is pretty elegant.

Re: Ferrari Luce

#830
post #485

Earlier quoted context omitted.

And the Model S is no longer in production due to poor sales. How many of these $650k family sedans could Ferrari possibly move?

Bizarre comparison. Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy? Certainly not the person who'd buy a BMW 7er or a Mercedes S-class. Model S does not offer the basic comforts required to compete in this segment. Perhaps the person who'd buy a BMW 5er or a Mercedes e-class? Possibly, but the Model S is still an uncomfortable, noisy and cheap feeling clunker compared to those…

> Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy?

raises hand

I like EVs for their ripping fast 0-60. It's the only performance metric I can actually use. Top speed doesn't matter.

I drive a Model 3 Performance. I would have upgraded to a Model S Plaid a couple years ago, but Elon made a hard right turn politically and so I don't want to give him any more money. Also, Tesla has still been unable to fix quality consistency. My M3P has been great, but I've seen too many stories. Even people paying $100K for a Model S Plaid end up with things coming unglued or misaligned. I've seen them try to deliver a car with obvious gnarly scratches in the paint.

With the weather getting dryer in the PNW, I'm now looking for a convertible for my next car. Still looking to keep electric though, so now I'm just waiting patiently for the Porsche 718, Polestar 6, or Corvette EV convertible if they ever make one. Basically, whoever makes the first EV sports convertible for $200K or less that doesn't look ugly as sin will likely get my money.

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