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Ferrari Luce

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Re: Ferrari Luce

#811

Post by rickdeckard »

danudey wrote: post #799
ahmedfromtunis wrote: post #480

Earlier quoted context omitted.

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

Well I'll say this for the design (as a non-designer): 1. It doesn't look like any other car, though it still obviously looks like a car 2. The buzz, good or bad, is going to mean people hear about it, talk about it, and see it 3. If you see it in public you're likely to recognize it; whether that's a good thing or not remains to be seen

But doesn't it look simply like "every sports car", like a dilution of all sports cars?

To me it's like how a sports car would look in a video game which has no license to use actual cars.

A "McLovin Testosterona"...

Re: Ferrari Luce

#814

Post by dzonga »

Ferrari history - powerful engines, shitty interiors.

so how does this reflect the Ferrari history. maybe this should've been a Maserati project.

unless they were going to put massive electric motors or some other performance thing that's electric & not seen in other cars.

Re: Ferrari Luce

#815

Post by tibbydudeza »

mc32 wrote: post #658
tcp_handshaker wrote: post #657

Earlier quoted context omitted.

This is a disaster for Ferrari. You buy the brand, the car and its lack of reliability is well known and the difficult handling also well known. But its La Ferrari. This is the type of car that will be seen in the hands of people buying Cybertruck or the UK chavs that now buy Rolex. The moment that happens your brand is dead. Your customers will flock away back to Buggati and Aston Martin. Massive Ferrari mistake.

I agree on the aesthetics drastically breaking from legacy but I very much doubt charvers will afford this car.

Some UK soccer players

Re: Ferrari Luce

#817

Post by carefree-bob »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

When I saw the design, I thought "This looks like a Tesla".

I'm sure it's an awesome car, and also a high quality premium experience. The question is whether it can command supercar prices - they are selling it for $650,000, and I don't quite understand the value proposition of a superior Tesla selling for that much.

Now you can say, well what is the value proposition of the other ICE Ferraris selling for that much? And that's the point, when they first came out, they didn't sell for such high prices, it was a long period of decades in which collectors were bidding up the prices due to their interest in collecting Ferraris and reselling them, at which point the cars became an investment and collectible item, rather than just "expensive high end vehicles".

So when you break from that tradition, but assume you can carry over the collector premium -- particularly for a disposable tech-heavy EV -- then that is where Ferrari made a mistake, and not only Ferrari, but there is a reason none of the EV supercars have sold well, or will sell well. Tech and collectables don't mix.

If you want an example of a brand that is doing this well, look at Rolls Royce. Rolls is selling actual luxury experiences, and their prices reflect the unique ownership experience, not the collectible value, as all Rolls Royces suffer massive depreciation, and have always suffered massive depreciation. No one buys a Rolls Royce expecting it to go up in value, it's understood that in 30 years, you can pick it up for less than the cost of the tires on the brand new model. In that environment, EVs work very well, and Rolls is having success with their high priced EVs that none of the automakers are having in the hypercar market.

Re: Ferrari Luce

#818

Post by felixbraun »

Mikho wrote: post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

Agree, if seen as start/inception of a line: promising

Imagine them boiling this down over the years into a ‘battle tested’ streamlined 160k EV -- they do not require the first version to be sold much ‘at all’ at this price point; it is now out there and the goal seems to be to mark the top of the line of this segment longterm; and if this succeeds, they ported the co into the future in style

There is soo much great design in this but it might be required to get closer to really experience and appreciate

So likely longterm: very good move

Re: Ferrari Luce

#819

Post by sedatk »

Mikho wrote: post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

> The general public is not the target audience for this car

Which Ferrari had general public as its target audience?

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