Let’s not move the goalposts. This company develops differently than historical aerospace. Success was defined as blowing up any point beyond the launch pad. It made it well past max-q which is the point of highest atmospheric stress on the rocket.
What provoked this response? The headline makes no assertions about success or failure. It is extremely literally a description of what occurred. It’s one thing to feel defensive about a misleading headline. This is just fanboyism.
If a glass is expected to be at one tenth of its capacity, but then, by surprise, it is found to be at one half of its capacity, then it is a bit odd to write the headline "Glass Half Empty". We would instead expect something like "Glass Half Full by Surprise", or at least "Glass at 50% Capacity". I don't think one has to be a fanboy of glasses or liquids to take issue with that framing.