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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#801
post #403

Earlier quoted context omitted.

There are plenty, actually. But RSS itself is essentially dead. At least compared to what it was.

How is it dead? Everything still exports RSS feeds.

The last time I tried RSS again (I was a big reader user), every feed had a on paragraph summary and link to the full article on the website.

I couldn't actually read the news in it anymore.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#802
post #706

Earlier quoted context omitted.

> that doesn’t mean that GCP has any guaranteed future either. Nothing has a guaranteed future. > AWS and Azure won’t slow down development As long as it's paying off, they won't, and AWS maybe for longer even if it isn't. But Microsoft is no stranger to making investments in offerings and letting them stagnate or outright killing them if they don't pay off.

And which Enterprise product we are talking here?

Every API they have ever released is eventually placed in WONTFIX. It's not like you have the source code.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#803

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

> So it's not about being #1, it's about being profitable. The problem Google has with the developer community is largely around the fact that Google has a long history of pulling the rug out from our feet. There have been 3 stories on HN in the past couple weeks alone about Google products which have either been dropped or changed significantly such that they are no longer viable for developers to use. Google has lo…

It's absurd to compare loss-making consumer products with a business that's the only shot for Google diversifying beyond ads and that has companies paying hundreds of millions of dollars over decade+ contracts. Urs says enterprises don't care about this aspect of the Google brand. What they do care about is Google's reputation for technical excellence and security.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#804
post #780

Earlier quoted context omitted.

The issue is that folks here think GCP is the same thing as Google Reader. That's absurd. Google is currently building a massive $500 million datacenter outside of Reno as we speak, and has 10+ billion invested in their datacenter cloud offering buildout this year alone. GCP and the entire physical infrastructure isn't going to get "turned off" if it isn't #1 in the market in 3 years, that's just silly. https://9to5g…

Yeah, GCP is not the same as Google Reader, more like Google Maps. But that one recently had some changes that royally fucked some businesses over by changing pricing and quotas, so maybe not so absurd after all.

Exactly. If they just don't improve their pricing in line with AWS/Azure (which means massive capital investment, always subject to economy shifts in the cost of money) then people will be looking to move.

All the cloud offerings are massively more expensive than owning/leasing unless you have large dynamic scaling requirements. There will be middleware in the future to allow cloud agile / hybrid operation, so maybe cloud compute will become more commodity, as opposed to the current Rolls Royce pricing. At that point will Google be interested? Depends how much marginal cost is involved compared to running data centers just for themselves.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#805

Earlier quoted context omitted.

Its far from trivial to change an entire corporate culture on a dime. From everything we have seen of Google's culture, working on new projects is exciting and is absolutely the way to get promoted. Doing maintenance work, especially on products that aren't wildly successful gets you no attention, no staff, no funding, and probably more than a little tongue waging. The CEO cant just change all that with directives, e…

Its far from trivial to change an entire corporate culture on a dime. You can say that, but when it's a response to the fact that Microsoft did that EXACT THING on the the scale in which they did it your statement doesn't hold any water. Go back in time and walk onto the Microsoft campus in Seattle and tell anyone that will listen in say 1995, 1999, 2001, 2007, or 2012 that Windows licensing is a dead end and see if…

One great book on how the culture of an entire giant company can change is "Who says elephants can't dance" by Lou Gerstner. He was the CEO of IBM who orchestrated IBM's transformation from a mainframe supplier to a service-oriented company. My take on the process is this - the change can be done and has been done when there is an existential crisis. The crisis may not be apparent from the outside, but company internals can notice a terminal decline of their core product/service and has an impetus to change the direction. Even then, it's not easy. I would argue that Microsoft had to make somewhat of an about-turn from Windows because first the Internet and second the Cloud was putting pressure on their core business threatening to make the OS a marginal player. I don't think Google is in that position, at least not yet. Google Ad business is not facing any terminal threat. Thereby it is much harder for Google to make a culture change because simply the pressure to make the change is not there at an organizational level. [Edit: Prepositional corrections]

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#806

The clock is ticking for Google Cloud. The Google unit, which sells computing services to big companies, is under pressure from top management to pass Microsoft or Amazon—currently first and second, respectively, in cloud market share—or risk losing funding. That should give any Enterprise thinking about going all in on GCP a warm and fuzzy. When I say how can you trust Google for your infrastructure seeing how they…

>When I say how can you trust Google for your infrastructure seeing how they abandon projects, the usual response I get is that they would never do that with their “Enterprise” offerings. And that's when I talk about Google Enterprise Search.

And the order of magnitude price increase of the maps API.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#807
post #794

Earlier quoted context omitted.

This is the entire problem. Swap “Google” for “AWS” in the article and you’d have legions of folks calling foul on the article. Instead, most folks are nodding along to the article going “yep, seems like something Google would do all right…” Google’s problem remains its reputation for turning things off.

Amazon and Microsoft are much better at support though. I doubt you’ll see a lot of Google cloud in the European public sector where I work for instance. Google simply doesn’t know how to work with us or give us the reassurances we need to trust them. I’m by no means a AWA or Azure fanboy, I’m on the team that hopes we get a solid European alternative, but until we do both Amazon and Microsoft are leagues ahead of Go…

I remember vividly talking to a GCP saleswoman. I was asking her about technical things and process/pricing and she just kept saying things like "We're talking with $FIRSTNAME about that." And I was like, 'who is this $FIRSTNAME guy?' and then I realized it was the CTO. This guy is so far divorced from anything technical or policy it's absurd, he just produces content for his 1- and 2- up bosses to look good in press releases, and he has no input to the way anything is done. But GCP had identified him as the way into the organization, and was totally uninterested in engaging with anyone else other than giving away swag.

Contrast this with AWS. They have expert engineers, pre- and post- sales, helping you find good ways to solve your problem. I could ring a senior guy on his cell right now if needed. The only problem with AWS is cost and complexity, it's the fast path to developing a $20k/day cocaine habit. But the AWS dealer will definitely come to your house to deliver at 11pm.

(It is a bit of a change from 10 years ago though, when everything had to be paid by credit card. Gave the accountants a heart attack. Gave me an ulcer from thinking about everything halting because the fraud control might reject the bill without warning...)

Azure definitely isn't in that league, still want to sell to the whole enterprise, getting promo stuff requires them to sign off at five levels, lawyers are involved in everything. In short, their dev relations are shite.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#808

Earlier quoted context omitted.

This is the entire problem. Swap “Google” for “AWS” in the article and you’d have legions of folks calling foul on the article. Instead, most folks are nodding along to the article going “yep, seems like something Google would do all right…” Google’s problem remains its reputation for turning things off.

The issue is that folks here think GCP is the same thing as Google Reader. That's absurd. Google is currently building a massive $500 million datacenter outside of Reno as we speak, and has 10+ billion invested in their datacenter cloud offering buildout this year alone. GCP and the entire physical infrastructure isn't going to get "turned off" if it isn't #1 in the market in 3 years, that's just silly. https://9to5g…

Google piled massive resources behind Google+ and look where that is.

Personally, I don't think Google will yank the cord on this entirely, but they may just stop piling resources into it and/ or significantly increase prices to ratchet up profits. They don't have to drop the whole cloud to really screw up a developers life, just screwing with one API I rely on can kill a product and they've already done exactly that.

The problem is with Google you just don't know what's going to happen. Microsoft and Amazon are both known and neither plays games with their products.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#809

Earlier quoted context omitted.

The issue is that folks here think GCP is the same thing as Google Reader. That's absurd. Google is currently building a massive $500 million datacenter outside of Reno as we speak, and has 10+ billion invested in their datacenter cloud offering buildout this year alone. GCP and the entire physical infrastructure isn't going to get "turned off" if it isn't #1 in the market in 3 years, that's just silly. https://9to5g…

Google is always building new data centers to handle traffic growth for their own services. GCP infrastructure wouldn't be turned off, but re-purposed for internal growth.

Bingo.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#810

Earlier quoted context omitted.

This is the entire problem. Swap “Google” for “AWS” in the article and you’d have legions of folks calling foul on the article. Instead, most folks are nodding along to the article going “yep, seems like something Google would do all right…” Google’s problem remains its reputation for turning things off.

The issue is that folks here think GCP is the same thing as Google Reader. That's absurd. Google is currently building a massive $500 million datacenter outside of Reno as we speak, and has 10+ billion invested in their datacenter cloud offering buildout this year alone. GCP and the entire physical infrastructure isn't going to get "turned off" if it isn't #1 in the market in 3 years, that's just silly. https://9to5g…

So gcp is costing Google a lot more than Reader, that only bolsters cynicism.
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