I'm in the market for a smartwatch like this and I'm seriously considering this one and I can't wait to hear more about it. BUT I have to say something about this video. I'm from Alaska and do lots of backcountry snowboarding so this kind of stuff probably doesn't matter to most people but this video is laughable for a few reasons:
> guy reminiscing about a memorable camping trip with friends yet can't remember how to get there.
> driving a classic mercedes with rear wheel drive on slick snowy roads.
> using ancient snowshoes that should be hung on a wall as a decoration and not actually used while wearing other completely inappropriate clothing.
> cool, your watch let you know it's -12c hopefully your ears won't be frostbitten off by the time you're done wandering around in the backcountry by yourself without a hat. (wouldn't want to mess up that stylish hair do)
> a watch whose battery will only last a couple days is probably not the best thing to depend on for an overnight trip in the backcountry.
> using google now as if he would have cell data coverage in the backcountry.
I know I'm being a bit harsh and I'm probably not the target audience for this video.
But my honest impression based on that ad is that people who use this watch are fashionable city slickers who have no idea what they are doing and use completely impractical even dangerously outdated equipment in order to look fashionable.
What would actually appeal to me?
>Guy hauling ass on his mountain bike/snowboard/skiis.
>He checks his watch to view his heartrate/trail data on an app like http://www.strava.com/ .
>App indicates relevant data like current heart rate, average speed, trail location.
>scene cuts to end of his ride where the app indicates he has just set both a new personal record for that trail and that he is also the new recordholder.
>Guy is back at his car. Watch indicates he has a fancy dinner appointment in one hour.
> Scene cuts to him changed into fancy clothes and putting on his nice blazer/spiffy trenchcoat. His watch indicates that he should leave now in order to get to the appointment on time complete with a map and directions.
>guy is seen at dinner with watch displaying a classy watchface showing off that it is suitable to be worn with formal attire.
ad ends.