And this picture which is actually on huawei site as the part of the promo (!) illustrates the best why Jony Ive said (1) that "a circle doesn't make any sense" for a smartwatch: http://consumer.huawei.com/minisite/worldwide/huawei-watch/a... ---- 1) http://www.newyorker.com/magazine/2015/02/23/shape-things-co...
Let's get one thing straight. Apple lambasts everyone else's designs until they adopt them.
Recall that:
1) Mini-tablets are too small to be usable, you'd have to "file down your fingers to use them"
2) Large screen phones are a) things people don't want and b) don't fit your hand properly. Remember this Thumb commercial? http://9to5mac.com/2014/09/09/the-iphone-5-ad-that-apple-wan...
3) Customization and Widgets in the OS are bad, until iOS 8 gets them
4) Johnny Ive on Moto Maker ("“Their value proposition was, ‘Make it whatever you want. You can choose whatever color you want,'” Jony was quoted as saying in the interview. “I believe that’s abdicating your responsibility as a designer.”") Even BGR noticed this hypocrisy (http://bgr.com/2015/02/19/apple-watch-customization-jony-ive...)
There's many more incidents to this list, but it's typical Apple behavior to pooh-pooh things about competitor products or features right up until the point that they ship them. Then the entire world must pretend that prior to Apple, no one did it, or didn't do it right.