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Google breaks 2005 promise never to show banner ads on search results

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Re: Google breaks 2005 promise never to show banner ads on search results

#83

Over the years Google is way more aggressive with ads then it used to be. For any query less and less percentage of first page is dedicate to organic example. E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

Only one ad without Adblock. http://i.imgur.com/pQqF9uz.png Maybe check to see if you have some malware inserting ads?

What ads you see will vary a lot by location. For example here in the UK 'trash can' returns no ads at all for me. On the other hand 'rubbish bin' results in a page with 8 visible ads and only 3 visible organic search results: http://i.imgur.com/7frlR2J.png

Re: Google breaks 2005 promise never to show banner ads on search results

#84
post #68

In related news: I am no longer with my college girlfriend, despite the fact that 8 years ago I told her I would never leave her.

Good to know that the company that holds my email, appointments, two-factor-auth, credit card number, and search data has the reliability of a flaky college freshman. Also good to know that there will literally ALWAYS be people willing to minimize the broken promises of corporations (when they're not insisting that no corporation would ever be so stupid as to break a highly visible promise because the outcry would be…

Agree about freshman, just wanted to add, that this freshman has managed to do other not so nice things recently, thus increasing cumulative damage to the reputation well beyond sum of each part. I assume that at some point powerusers will start to migrate to different services, when/if competitive enough offer comes

Re: Google breaks 2005 promise never to show banner ads on search results

#85
post #54
post #35

It's arguable that queries like [southwest airlines] are even a search. The vast majority of instances are probably URL-illiterate users merely trying to get to Southwest Airlines' web site. (And Google must know rather precisely just how many.) For these users, search is really operating as a natural-language alternative to DNS so such a clickable banner will help them get there. More than just advertising, this rep…

arguable, sure. I wouldn't call it an airtight argument, especially as it extends to more search terms. In some cases, it's a 'natural-language alternative to DNS.' In some very similar cases, it's not. If Southwest Airlines crashes today, there will be a lot of people on that results page looking for news or pictures. In some cases, it just isn't clear what the right page is.If you google the name of a local restaur…

In some cases, it just isn't clear what the right page is.

Absolutely. Which is why Google isn't doing this across the board but for carefully selected cases. They'd do it for advertiser clients for whom Google's data demonstrates a vast preponderance of intent to just go to the company's web site by name. I'd bet quite a bit that [southwest airlines] queriers are looking for Southwest's own customer applications (pricing, booking, flight status) far more often than for Wikipedia or news articles. It's to Southwest's benefit if these users more smoothly find southwest.com and Google can pick up a slice of the benefit as the middleman.

Google (presumably) wouldn't do this for a local business with an ambiguous web presence. Nor for a company whose name more likely indicates searching for news items than for customer applications, perhaps [Goldman Sachs].

Re: Google breaks 2005 promise never to show banner ads on search results

#86
It's great that Google is under so much scrutiny due to its do no evil slogan. But making such a fuss about Google changing its UI to make more money is somewhat a bit off the target in my opinion. Google changing UX to make more money is going to be tested and corrected by the market. The real serious threat to the society for Google being evil is the possibility of Google using the massive amount of information it collects to manipulate the society at an enormous scale. Just imagine the possibility of Google start trading. It could be all based on the public information Google gathered but Google's ability to collect it is no match by any other entities (alright, maybe NSA)

Re: Google breaks 2005 promise never to show banner ads on search results

#87
post #35

It's arguable that queries like [southwest airlines] are even a search. The vast majority of instances are probably URL-illiterate users merely trying to get to Southwest Airlines' web site. (And Google must know rather precisely just how many.) For these users, search is really operating as a natural-language alternative to DNS so such a clickable banner will help them get there. More than just advertising, this rep…

what about if someone searches for nissan? picture of a car or a picture of the dudes computer repair service at nissan.com? whoever pays the most, which is sad. i'm sure the same thing will happen with apple

Re: Google breaks 2005 promise never to show banner ads on search results

#88
post #63

Earlier quoted context omitted.

What exactly would you call it then, if not a banner ad? It's a large, colorful, rectangular 5:1 panel that advertises a company. Cut the doublespeak.

If I search for MLK, I see his picture on the side. I don't see how getting a picture of Southwest Airlines when I search for "Southwest Airlines" is that big of a deal. Now, if I were to search for "airlines" and saw that huge banner up there, I'd call that an ad and I'd be right there, handing out pitchforks. This? This is just returning searching results in a (arguably) prettier way.

It's a big deal because this is a false equivalence. A corporation with a marketing budget and a brand is not the same as an historical figure. I think that explains a lot of the leeriness around this move.

That said, I'm leaning towards your interpretation ("search results in a prettier way"). But the money involved makes me nervous.

Re: Google breaks 2005 promise never to show banner ads on search results

#89
post #68

In related news: I am no longer with my college girlfriend, despite the fact that 8 years ago I told her I would never leave her.

Good to know that the company that holds my email, appointments, two-factor-auth, credit card number, and search data has the reliability of a flaky college freshman. Also good to know that there will literally ALWAYS be people willing to minimize the broken promises of corporations (when they're not insisting that no corporation would ever be so stupid as to break a highly visible promise because the outcry would be…

[deleted]

Re: Google breaks 2005 promise never to show banner ads on search results

#90
post #69

Earlier quoted context omitted.

I would say that even URL-literate users use it this way, because the business-to-URL mapping is not always clear, and the naive guess is sometimes the worst possible one (e.g. Dick's Sporting Goods.)

Yes, I thought this was (likely unintentionally) insulting. I rarely use urls unless it's a known site. Especially since I'm Canadian and the TLD isn't always predictable. And on a phone, it's usually faster to google 'hacker news' or even 'hack new' if I'm lazy, than it is to type 'news.ycombinator.com'. (Yes, I'm horrible. And no, I don't want to bookmark it and make it too easy to come here....)

Typing n autocompletes to news.ycombinator.com on my devices.. yes, I'm here way too much.
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