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Google breaks 2005 promise never to show banner ads on search results

theguardian.com

11–20 of 211 posts

Re: Google breaks 2005 promise never to show banner ads on search results

#12
post #2

Are there any example URLs? https://www.google.com/search?q=SouthWest%20Airlines doesn't do it for me at the moment, from the UK.

The article specifically called out that this is a US-only test. That said, I also do not see any banner on this particular search.

Re: Google breaks 2005 promise never to show banner ads on search results

#13
Over the years Google is way more aggressive with ads then it used to be.

For any query less and less percentage of first page is dedicate to organic example.

E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

Re: Google breaks 2005 promise never to show banner ads on search results

#16
post #5
post #2

Are there any example URLs? https://www.google.com/search?q=SouthWest%20Airlines doesn't do it for me at the moment, from the UK.

This is addressed directly in the article. "We're currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries."

I think "certain branded queries" are the key words here; if that style of banner is displayed for more generic searches (simply 'Airlines', for example) I think people would quickly become frustrated with the experience and move on.

When searching for a particular airline, being confronted with a photograph of one of their aeroplanes isn't the end of the world.

Re: Google breaks 2005 promise never to show banner ads on search results

#17

Over the years Google is way more aggressive with ads then it used to be. For any query less and less percentage of first page is dedicate to organic example. E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

That's strange. Even without an ad blocker, I see 0 ads on that SERP.

Re: Google breaks 2005 promise never to show banner ads on search results

#18

In related news: I am no longer with my college girlfriend, despite the fact that 8 years ago I told her I would never leave her.

And... Did you leave her? or just break up as a common agreement? In legalese language, I am pretty sure that a promise is synonym of contract, and contracts might be dissolved if both sides of the contract agreed.

This being an open promise is not a contract but a reaffirmation of a goal, since people change is regrettable but OK to break promises to ourselves sometimes when the interest of the goal had changed.

Re: Google breaks 2005 promise never to show banner ads on search results

#19
If it is relevant to my search and the image gives better impression of the product, I am okay with that. Though people forget about their promises. But I am against having multiple banners. I am okay with say "search Amazon" and return amazon's latest banner on thanksgiving sale deal. Just one, a good one, reasonable size, and that's it.

Re: Google breaks 2005 promise never to show banner ads on search results

#20

Over the years Google is way more aggressive with ads then it used to be. For any query less and less percentage of first page is dedicate to organic example. E.g. a silly example: https://www.google.com/search?q=trash+can 25-30% organic, rest are the adds.

Can you post a screenshot? I don't see what you describe when I click the link.

Also, do you get better results on another search engine? If so, which one?

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